Tribune to Give Away Hoy in Los Angeles and Chicago

0

Tribune Co. has plans to distribute its Spanish- language publication Hoy for free in Los Angeles and Chicago starting next year.


Tribune, the second-largest U.S. newspaper publisher, has removed the cover price to try to extend the paper’s reach to young Hispanic households.


The Los Angeles and Chicago editions of the newspaper will be distributed through home delivery to targeted ZIP codes, as well as through curbside machines, stores and restaurants. The company started circulation of Hoy in Chicago in September 2003 and in Los Angeles in March. Readers in New York will still have to pay for Hoy.


Tribune reported in October that third-quarter profit fell nearly 33 percent because the company inflated circulation figures at its Newsday and Hoy newspapers in New York and had to reimburse advertisers.

No posts to display