Two separately owned public radio stations in L.A. have joined forces to promote each other on the air.
KCRW-FM (89.9) in Santa Monica last week began running spots promoting KUSC-FM (91.5) as part of a cross-promotional effort worked out by the two stations, said Brenda Barnes, general manager of KUSC, the classical music station affiliated with USC. Each station will run 12 ads a week promoting the other for an indefinite period of time, she added.
"When they want news, they go to another station," Barnes said. "When they want classical music, they come to us."Rock and Oldies
Two unlikely companions will soon be sharing the same home.
Infinity Broadcasting Corp. is adding some 6,000 square feet to the Venice Boulevard building that houses oldies station KRTH-FM (101.1) so that alternative-rock station KROQ-FM (106.7) can move in.
The cost-cutting measure will not lead to any major changes for the sister stations, which will continue operating independently, said Pat Duffy, vice president and general manager of KRTH.
The lease on KROQ's facility is set to run out next year.
"We bought the KRTH building and now, we're just taking advantage of the space," Duffy said. "Why pay rent when we own the building?"Conservation Campaign
Two local ad agencies are among the five firms vying for a $45-million account to promote energy conservation throughout the state.
Grey Worldwide, the firm behind the state's "Flex Your Power" conservation campaign, and DDB in L.A. are among the finalists in the contest for the one-year contract with the state Department of Consumer Affairs. Also in the running were Mering & Associates in Sacramento and TBWA\Chiat\Day and Young & Rubicam in San Francisco, said Susan Kossack, the department's director of advertising.
The agencies were set to present state officials with their proposed winter conservation campaigns later this month, with a decision expected by early October.Moving Out West
Miami-based ad agency Crispin Porter and Bogusky plans to open its first branch office in L.A. this week.
Known for its award-winning work on a well-known anti-smoking campaign, the agency has several clients on the West Coast. Selected to serve as the creative director and managing director of the office was Sally Hogshead, who was a partner at the now-defunct Robaire & Hogshead in Venice.
Claudia Peschiutta can be reached at 323-549-5225 ext. 229 or cpeschiutta @labusinessjournal.com
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