One post-production facility is using its experience in reality-based TV to profit from the growing demand in the faster, cheaper programming craze.
Wild Woods, based at the foot of the Hollywood Hills in Studio City, has generated gross sales growth rates of 25 to 30 percent a year since 1995 by churning out sound mixes of three, sometimes four shows a week.
Currently working near capacity, the studio is producing sounds from the Australian Outback for the second season of "Survivor," and for MTV's latest "Blair Witch"-style reality show, "Fear." In addition, president and co-founder Derek Luff and his staff are hard at work on 14 other series, often turning around sound mixes for shows only hours before they air. The company's bookings extend into 2002.
Reality shows such as "Survivor" and Fox's "Temptation Island" can be made at a fraction of the cost of episodic or feature productions.
It's high-volume, low-margin work. Wild Woods charges $300 an hour and has become the acknowledged leader in audio post production for reality TV, having won five Emmys Awards for mixing and sound editing on a variety of documentaries and reality programs.
"We've always specialized in this field," said Luff. "It took us many years to get our system perfect. At other facilities, it's one room (of audio post production), with one assistant doing all the work."
At Wild Woods, the staff specializes, working in seven different rooms, with Luff as the sound supervisor. With several editors and mixers working simultaneously, Luff and his team can produce a finished session in a fraction of the time that it takes Wild Woods' competitors.
"Wild Woods tends to bend over backwards in making their schedule work for us and coming in under budget," said K. Todd Tisdell, executive in charge of production at Arnold Shapiro Productions, a documentary and reality television company that works with A & E;, CBS, MTV, HBO, MSNBC and the History Channel.
Luff opened Wild Woods in April 1995, and the company began by working on audio post production for low-budget feature movies. Luff soon transitioned back to his roots in reality-based television, but he kept the movie-production style of operations.
"Because of their process, Wild Woods is able to reschedule and adjust their times," said Tisdell. "They can adapt to an emergency and are flexible in a way that other facilities (without their setup) can't always be."
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