Sharon Ferguson has her work cut out for her at Chorus Line Corp.

Ferguson has been named to the newly created post of president of sales and marketing at the Vernon-based women’s clothing manufacturer one of the largest apparel makers in Southern California.

In that role, she must come up with a centralized sales strategy for all six design lines, which saw zero growth last year.

Chorus Line makes moderately priced dresses and knit tops that retail at department stores like Macy’s, Robinsons-May and Sears. Sixty percent of sales come from the All That Jazz label for juniors, with other lines focusing on misses, sportswear and clothing for children.

Ferguson is aggressively targeting teen-agers, the company’s largest customer group, with a print ad campaign in Teen and Seventeen magazines. She also is planning a Web site showcasing the junior line.

“Twelve to 15-year-olds are the fasting-growing Internet viewer group, and we want them to go and see what’s coming out next,” said Ferguson.

The company currently unveils a new line of clothing 10 times a year at its New York showroom. To kick-start the design cycle, Ferguson has started interdepartmental planning meetings involving the sales, design and production teams.

She also plans to produce fewer designs and monitor trends to keep the remaining lines “fashion-forward.” Meanwhile, newly implemented weekly sales updates from retailers could help Ferguson with production by letting her know which lines, sizes and colors are selling well.

“Better communication at the outset will make our deliveries more timely, increase our profits, and improve the physical quality of the garments,” she said.

Ferguson was most recently president of Chorus Line’s junior dress and junior formalwear divisions. She previously served as West Coast manager of junior sportswear at Esprit.