Advertising & P.R.

Joseph Lynch was named chief securities officer at Blagman Media International in Los Angeles. He will be responsible for financial matters relating to securities issues. Lynch was most recently an independent multimedia and direct response advertising consultant.

Schnabel Eyes Hotel Growth as Chair of Visitors Bureau

If Rockwell Schnabel has learned anything from his years as a public- and private-sector manager, it's to not get bogged down in minor administrative details.

He's applying that rule to his latest role as 2000-2001 chairman of the board of the Los Angeles Convention & Visitors Bureau, a private nonprofit business association that promotes Los Angeles as a travel and convention destination.

"I'm trying to hone in and get something accomplished without getting too involved," said Schnabel.

His first order of business for the LACVB is to expand hotel and convention facilities downtown.

Schnabel says the bureau will be working with the Los Angeles Arena Land Co. to further its proposed entertainment and sports district project, which includes plans for a major hotel adjacent to the convention center. While the plan hasn't yet been approved, Schnabel says the LACVB "clearly" needs to support the effort.

"In order to accommodate the larger conventions, there is a need for expansion and a need for the hotel," he said. The expansion will help Los Angeles compete with cities like Chicago and Orlando, which have three times as much convention space as L.A., Schnabel says.

Schnabel is also working with an outside consulting firm on an internal restructuring plan to bring the 90-year-old tourist bureau into the next century. The bureau currently has about 80 employees in offices in Los Angeles, Washington, D.C., England and Japan.

He has already begun fund-raising for his other pet project, the establishment of a local tourism scholarship foundation to help inner-city students get involved with the industry. Schnabel co-founded and continues to act as a managing director of Trident Capital, a local private equity investment firm. He previously served as acting secretary of commerce and undersecretary of commerce for travel and tourism under then-President George Bush.

Jennifer Smith

Ron Pomerantz was appointed executive vice president of strategy at Taffetdesign, a Santa Monica-based design agency that specializes in branding, marketing, and promoting television networks and programs. He will oversee strategic planning. Pomerantz was formerly vice president and creative director with TV Guide Networks in Los Angeles.

Prev

For reprint and licensing requests for this article, CLICK HERE.