"Studio City is one of the best episodic vendors in the business," said Gary Holland, vice president for advertising and promotion at Paramount Domestic Television. "They are quick and responsive, and they get the changing needs of the industry and know best how to capitalize on those needs."
Holland said it was especially important to develop the right campaign for "Spin City," which marks DreamWorks' entry into the syndication market.
"Stu is a perfectionist," he said. "He adds an urgency to topical promotions that is quite refreshing. He doesn't let anything go out until he has nailed it from every single angle he can create to make it work."
In addition to Paramount, Studio City's clients include NBC, Warner Bros. Television, Walt Disney Studios, Buena Vista Television, Twentieth Television, Priceline.com and NBC's Snap.Com. Weiss hopes to expand Studio City into home video and motion picture trailers.
His show list includes the syndication campaigns for "3rd Rock from the Sun," "Roseanne" and "The X-Files." Weiss also masterminded promos for NBC's miniseries "Gulliver's Travels," "Noah's Ark" and "Alice in Wonderland."
In 1995, the company's first year in business, Studio City generated $875,000 in revenues. In 1999, the company generated $4 million, and Weiss is projecting $4.7 million for this year.
Tired of 'women in peril'
After tiring of working on movies of the week at NBC as a network promotions executive, Weiss decided to form his own company five years ago with three employees.
"I was beat to death working on women in peril," he said.
NBC officials liked his work so much that they gave him a two-year deal to continue cranking out promos as a freelancer. Armed with the contract, he bought an Avid digital editing machine and sublet an editing room at 3330 Cahuenga Blvd. from Unitel Video, a post-production company that is no longer in business.
"We (NBC) said we would like to be his first client," said John Miller, president of the NBC Agency, which oversees all of NBC's marketing and advertising. "We feel comfortable with him, and we will go elsewhere, but we are pleased with what he does and as he has grown in size, he has added more creative people to our account."
His company now directly leases and operates nine digital editing bays and two audio bays at the Cahuenga site, along with office space. But the early days were thin.
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