As new president of the production company Radio With Pictures, Casey Bierer takes over a company that deals in reality-based shows and has produced programs like "Why Planes Go Down" and "Moment of Impact II" for Fox Television.

Next up: "Opening the Lost Tombs: Live From Egypt," which Bierer pitches as "the Super Bowl of archaeology."

"We are going to take this really serious material and bring to it an entertainment quotient that will keep the audience riveted for two hours," he says.

Bierer hopes to set new journalistic and entertainment standards for reality-based programming. He says the Federal Aviation Administration changed its regulations regarding child safety seats after the broadcast of "Why Planes Go Down." Now, airlines are required to provide a child safety seat to any parent who requests one during a flight.

"That program really took a hardcore journalistic look at the aircraft industry," Bierer says.

In addition to developing new properties, Bierer will be involved with newly formed Radio With Pictures Management, a stand-alone company that handles writers, producers and directors.

Bierer was heading up the literary department at the Stone Manners Agency when he set up a production deal for Peter Isacksen, co-founder of Radio With Pictures.

Bierer, 34, came to Hollywood at age 22, parked his motor home at the base of the Beverly Hills Hotel, and began to pursue an acting career. "It took me about six months to realize that I couldn't act," he laughed. "I then started in the mailroom of APA (formerly Agency for the Performing Arts), at the time a very big agency. In fairly short order I talked my way into becoming an assistant to two agents."

Within 11 months of his start-date, Bierer became an agent himself. He followed that with a stint as a feature film development executive at Imagine Films, and in 1990 formed his own production company, Enchantment Pictures, with TV director Anson Williams.

In 1992, Bierer took an abrupt turn when he moved to Florida to pursue his dream of playing professional golf. "I just didn't want to be 65 years old and deal with the 'what ifs' of not trying, so I bought another motor home, joined a country club and played golf for two years," he said.

When it was over, he came back to Hollywood.

Karen Teitelman

For reprint and licensing requests for this article, CLICK HERE.