Q & a;/mike1st/mark2nd

Eduardo Quezada

Title: News Anchor, KMEX-TV, Channel 34

Born: Sonora, Mexico, 1945

Education: Undergraduate degree in radio and television, University de Sonora

Most Admired People: Father and mother

Hobbies: Golf, designing his personal Web page

Career Turning Point: Moving to the United States

Personal: Married, three children

By JOHN BRINSLEY

Staff Reporter

Eduardo Quezada delivers the news to more of L.A. than anyone else, as news anchor for Spanish-language KMEX-TV, Channel 34, the flagship station of the Univision Network.

His broadcasts not only draw better ratings than any of L.A.'s English-language stations, but better than KCBS, KNBC and KABC combined. And Quezada has been on the air since joining the station in 1975, making him the longest-serving TV anchorman in L.A. history.

He began his career as a radio announcer in Hermosillo, Sonora, Mexico. At the age of 20, he was the host of a weekly television program introducing local musical talent. Prior to joining KMEX-TV, Quezada was news director and talk show host for KAPI-Radio in Pueblo, Colo.

Quezada was recently recognized by the Radio and Television News Association of Southern California for his special investigative series, "Mercado Macabro," which explored the proliferation of the vital-organ black market in the United States and Latin America. The RTNA also has honored him with its lifetime achievement award for 20 years of broadcast excellence.

Question: How did you get started as a TV journalist?

Answer: I learned to read and write English in Mexico, and then I came as a 17-year-old to Long Beach Polytechnic to take some classes, so I could actually use what I had learned, for about a semester. When I was in Long Beach, I used to listen to a radio station: American Airlines Music 'til Dawn, on KNX, I think. I was very impressed. It was music and news. So when I went back to school in Mexico, I went to radio stations asking for jobs. I went to a radio station in Hermosillo and told them I wanted to be an announcer. They had me put away the records and clean the offices. I practiced in the announcing booth until they finally gave me a job (behind the microphone).

And then I started giving them ideas I had learned in the United States, and they liked them. They gave me a shift from 11 at night to 1:15 in the morning. I played music and news, and they loved it. Then a TV station discovered me, and said, "We want you to be a television voice. We'll train you here." So they took me in, and I started doing news. I had a 15-minute newscast at 11 at night, where they would mail me a telegram with news from Mexico City. A guy on a bicycle would deliver it, and I would have to wait outside of the TV station for him, and rush back in and rewrite all the stories, go into the studio and turn the lights on and arrange the desk, put my nameplate down. I would do everything, and then do the news. I did that for two years.

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