CORPORATE GIFTS TIPS
Corporate gifts provide advantages that are not available with other
mass media methods and they have the capacity to serve virtually any
size business and advertising budget. Specialty gifts can be effective
on their own as an advertising campaign or as a reward or incentive.
-High Recall- Allows a name and/or message to be consciously noted
frequently and with ease.
-Perception- Can convert a neutral perception to a positive one through
the extra service displayed by giving the promotional gift.
-Cost-effective- A one-time cost brings about repeated visual
advertisement over a long-term lifespan.
Some of the most effective promotional campaigns are ones in which the
message, product, or delivery is unique. Usefulness and quality are also
top priorities in regard to the recipients. The more useful a product
is, the longer the lifespan of the message.
Choose a distributor who will take the time to assist in tailoring a
promotional campaign. Decide upon a distributor who is able to work
professionally in identifying customer needs by selecting merchandise
appropriate to the occasion and purpose. With creativity, a quality
distributor will produce even the most commonly used items (pens,
calendars, cups, balloons, etc) into gifts that are frequently used and
appreciated.
As the marketplace becomes more competitive and complicated, specialty
advertising through corporate and personal gifts is gaining popularity.
With an innovative distributor, you can promote and reward in a way that
will maximize attention and raise the perception of your company at a
cost far less than the results obtained.