Outsourcing Success Story: BUYCOMP.COM
The Internet has drawn shoppers in record numbers. But with so many sites to choose from, and so many competitors offering the same products, e-commerce Web sites must be able to draw customers to their sites – and keep them coming back.
E-commerce sites are complex. They need to integrate complicated back-end systems with the front-end Web pages to provide a seamless shopping experience for the user, from ordering goods and services, through order fulfillment and billing. The most successful sites are constantly available and easy to use, so people can get to the site and want to stay there.
BUYCOMP.COM, the world’s largest Internet-only computer retail store, provides detailed product descriptions as well as product comparisons on its Web site. The BUYCOMP.COM Web site features a custom search engine to help visitors make buying decisions. The company’s goal is to ensure its Web site is designed to enhance each customers’ shopping experience by offering more efficient processes and a dynamic and interactive flow of information through flawless technical execution. In addition, the company strives to be the leader offering the lowest prices on earth for its computer hardware and software products.
As the site was being accessed by a growing number of customers while experiencing a high number of return traffic, BUYCOMP.COM needed to make sure the site remained a reliable source for product information and fast, secure transactions.
To reliably support the increased traffic, and prepare to handle even more, BUYCOMP.COM outsources their Internet servers to Exodus Communications. Exodus’ Internet Data Centers are designed to provide the network infrastructure and bandwidth BUYCOMP.COM needs to make sure its Web site scales to support increased user demand and does not suffer downtime. Exodus’ combination of state-of-the-art Internet Data Centers, high speed network, leading expertise in systems monitoring, management and security, and 24 X 7 service makes it the clear choice for BUYCOMP.COM.
Exodus’ nationwide network of Internet Data Centers, strategically located in the major US metropolitan areas including Los Angeles, provide network management and monitoring services used to identify and avoid problems the Web site might experience. For example, Exodus’ monitoring services are designed to notice that a Web site may not have enough bandwidth to experience a significant traffic spike. In this case, Exodus would be able to provide the excess bandwidth the site needs before such an event would occur.
Customers now have faster access to BUYCOMP.COM’s inventory of 30,000 computer products. In addition, the site also offers shorter response times, enhanced performance and can process a greater number of simultaneous orders.
By working with Exodus to provide fast service and ensure that its Web site is never down, BUYCOMP.COM keeps its customers active so they have a fast, easy and enjoyable online shopping experience.
