Strategic location pays off for Cerritos

Towne Center also offers state-of-the-art telecommunications

The center is a GTE SmartPark

By Annie Luger

A strategic location with convenient freeway access to both Los Angeles and Orange Counties has made the City of Cerritos one of the Southland's most desirable business sites.

Cerritos is served directly by the Artesia (91), Santa Ana (5) and San Gabriel (605) freeways and is midway between downtown Los Angeles and the business centers of Irvine, Santa Ana and Anaheim. The city provides an exceptional level of municipal services, including 24 parks, a library which is open seven days a week, a convenient local transit system and the world-class Cerritos Center for the Performing Arts.

In addition to its prime location and services, the city offers the Cerritos Towne Center, a master-planned development combining office, retail, hotel and entertainment facilities, located adjacent to the Artesia (91) Freeway.

GTE SmartPark

The Cerritos Towne Center is a GTE SmartPark, equipped with a state-of-the-art telecommunications system made up of underground fiber optic and copper cable connected to a digital central office. The fiber optic technology provides speed-of-light transmission of voice, video and computer data. SmartPark tenants are also offered voice messaging, one-phone number call distribution centers and VideoConnect videoconferencing services.

Another benefit is that in the event of a disaster, GTE provides back-up equipment and emergency power to maintain service levels throughout the Cerritos Towne Center. The system can accommodate new telecommunications technology as it is developed, without requiring a system upgrade.

New developments

Several major new developments are under way at the Cerritos Towne Center -- a testament to the site's appeal to businesses. Los Angeles Cellular Telephone Company announced in late October the location of its corporate headquarters within the Cerritos Towne Center. L.A. Cellular will construct a 250,000 square foot building on a 9.5-acre parcel for its Southern California operations.

"Although we have outgrown our existing facility, we are maintaining our Cerritos Towne Center location because it continues to be an ideal location for L.A. Cellular -- providing easy access to all of Southern California and offering a central location for our employees," said Hank Bonde, president and general manager for L.A. Cellular.

"The City Council and I are delighted that L.A. Cellular's new headquarters will be in Cerritos," said Cerritos Mayor Bruce Barrows. "It is a strong endorsement of the attractive office and retail environment we have created in Cerritos."

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