INTERNET FACTS

Estimated total Internet advertising revenues in 1996: $266.9 million

Percentage of total spent for advertising computer products: 38

Source: Coopers & Lybrand study, reported in Web Week, 3/31/97

Estimated number of new jobs created by the Internet in 1996, worldwide: 1.1 million

Source: study reported in Web Week, 3/31/97

Percentage of ads containing URLs in the first 20 pages of Good Housekeeping (March 1997): 54

According to Nielsen, estimated percentage of people over 16 in the U.S. and Canada who use the Internet: 23

Source: CommerceNet/Nielsen survey

Number of times President Clinton mentioned the Internet in the 1997 State of the Union address: 6

Number of times he mentioned it in the 1996 address: 0

Percentage of domain registrations required to pay for the service that have done so: 51.1

Approximate number of new domain name registrations, per month: 85,000

Rank of Ford among Web advertisers, in estimated dollars spent, August, 1996: 18

Rank of Microsoft: 1

Approximate number of entries in the 1996 Directory of Electronic Journals, Newsletters and Academic Discussion Lists: 1,700

Number of state attorneys general working with the US Food and Drug Administration to evaluate regulation of fraudulent medical claims on the Internet: 39

Source: Boston Globe, 20 October 1996

Estimated number of Internet users in China at the end of 1996: 100,000

Source: Chinese official predictions

Estimated number of adult Americans who use the Web daily: 9 million

Source: Survey by Find/SVP and Jupiter Communications

Amount spent by MCI upgrading the Internet backbone, in millions of dollars: 60

Source: Broadcasting & Cable, 25 Nov 1996, p62

Percentage increase in Internet traffic, per month, estimated by MCI: 30

Advertising revenue on the Web in the third quarter of 1996, in millions of dollars: 66

Percentage increase from the second quarter: 43

Source: Jupiter Communications