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Wednesday, Feb 8, 2023

Disruptor of the Year Award Honoree: Zambezi

 

 

 

Zambezi is an advertising and marketing agency in Culver City. Founded in 2006
in Venice Beach by former Wieden & Kennedy executives, the agency originally specialized in sports marketing. After buying out its principal owner, the agency’s management team shifted its focus to communications for consumer brands, beyond sports and entertainment and moved its headquarters to Culver City. On the disruption front, Zambezi recently launched a new media agency, which it’s calling Scale by Zambezi. In effect it’s a rebranding of the agency’s four-year-old media group, led by Chief Media Officer Grace Teng. Scale functions as its own business entity while also serving as an integrated division of Zambezi. According to the agency Scale provides a creative-first approach to media strategy informed by data and analytics.

According to the agency, Scale’s approach “infuses media with creativity” across all media outputs including digital, social, video and out of home. The agency is doubling down on data, tools, and research to create a media strategy and ideas for middle market brands. Since its inception in 2018, Zambezi’s media group has grown to manage billings of $50 million. Its team has also expanded to include expertise in global travel, automotive, CPG, retail, education, financial, entertainment, non-profit, and tech.

Zambezi, which also has an office in Minneapolis, bills itself as the largest certified independent, woman-owned full-service agency in the U.S. Its clients include Under Armour, Health-Ade Kombucha, TaylorMade Golf, Google, AT&T, Ember, and Venmo.

 

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