THE LATEST: In August, Baroda Ventures-backed Pathmatics, a digital marketing analytics platform based in Santa Monica, announced that it would expand its coverage of Facebook advertising data to Canada. Previously, Pathmatics only surveyed U.S. user behavior, so the move offers broader intelligence to brands and publishers about how users engage with the social media platform.
BACKGROUND:&Long before Facebook, there was GeoCities.com, the pioneering social networking site founded by Bohnett in 1994. The philanthropist and technology entrepreneur took the company public in 1998 and sold it to Yahoo Inc. in 1999. Bohnett then established Baroda Ventures, a venture capital firm providing preseed and seed-stage investments in tech companies, with a particular focus on L.A. His prior investments include Xdrive.com, Wireimage.com, Stamps.com and LowerMyBills.com.
YEARS ON THE LA500: 3