Shawn Carter

Founder

S. Carter Enterprises

THE LATEST: In late 2019, the NFL tapped Jay-Z's Roc Nation to consult on entertainment productions such as the Super Bowl halftime show, as well as to get the rap superstar involved in the football league's Inspire Change Initiative. Cannabis brand Caliva, which brought on Jay-Z as a marketing strategist in July, debuted its first Deli by Caliva dispensary in Bellflower in November. The businessman also added to his champagne brand, Armand de Brignac, by introducing a new champagne priced at $1, 000 a bottle.

BACKGROUND: Brooklyn-born Jay-Z launched his music career by founding Roc-A-Fella Records in 1995. His first album, "Reasonable Doubt," was released in 1996. That same year he founded clothing brand Rocawear, which he would sell in 2007 to Iconix Group for $204 million in cash. He bought Norwegian technology company Aspirio in 2015 for $56 million and with a consortium of other musicians relaunched it as music streaming business as Tidal. He also owns entertainment company Roc Nation.

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