Sitrick, Michael — Sitrick and Co. | Los Angeles Business Journal

Sitrick, Michael — Sitrick and Co

Founder, Chairman and Chief Executive

Sitrick and Co.

THE LATEST: Sitrick has been called "the master of spin," and his Brentwood-based public relations firm is the crisis manager of choice for corporations, politicians and celebrities. Sitrick and Co. has been touted as one of the most expensive crisis managers in the business. Clients have included the estate of Michael Jackson and Papa John's founder John Schnatter. Sitrick, however, walked away from representing Harvey Weinstein in 2018.

BACKGROUND: Since founding Sitrick and Co. nearly 31 years ago, Sitrick has provided advice and implemented strategic communications programs for more than 1, 000 companies. Prior to forming his firm, Sitrick served as senior vice president of communications for Wickes Companies Inc. and headed communications for National Can Corprec. He started his career as a reporter at the Washington Star and the Baltimore News American, as well as WSID Radio in Baltimore.

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