Kreiz, Ynon — Mattel Inc. | Los Angeles Business Journal

Kreiz, Ynon — Mattel Inc. Ynon Kreiz

Chief Executive

Mattel Inc.

THE LATEST: Under Kreiz's leadership, Mattel managed to maintain revenue at $4.5 billion last year and narrow its losses from $533.3 million in 2018 to $213.5 million in 2019. The company in April relaunched its iconic Fisher-Price Rock-a-Stack and Fisher-Price Baby's First Blocks using sugar cane-based plastics. The move aligns with Mattel&s goal to achieve 100% recycled, recyclable or bio-based materials in products and packaging by 2030.

BACKGROUND: Israel native Kreiz signed on as Mattel's chief executive in April 2018, announcing plans to revive the then-struggling company by turning its iconic toys into movies, television shows and video games. Prior to Mattel, Kreiz served on the company's board. He sold digital media company Maker Studios Inc. to Walt Disney Co. in 2014 for $500 million, a year after joining Maker as chief executive. A protege of media mogul Haim Saban, Kreiz co-founded Fox Kids Europe, a children's entertainment company with pay-TV channels in more than 50 countries across Europe and the Middle East and served as its chief executive and chairman. Fox Kids was acquired by Disney in 2002.

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