Soare, Anastasia — Anastasia Beverly Hills Inc.

Soare, Anastasia — Anastasia Beverly Hills Inc

Chief Executive

Anastasia Beverly Hills Inc.

THE LATEST: Soare's brand generated $290 million in revenue last year, according to Moody&s Investor Service. Her company excels at social-media promotion, including on Instagram, where her brand has more than 20 million followers. Soare works closely with her daughter Claudia, who serves as the company&s president and creative director. In January, Claudia launched her own makeup line under Anastasia and named it Norvina, which is her middle name.

BACKGROUND: Romania native Soare started as an aesthetician and opened a brow studio in Beverly Hills in 1997. A couple of years later and with a flock of celebrity clients in tow, she launched Anastasia Beverly Hills. The line of products centered on eyebrows and Soare's patented Golden Ratio&Eyebrow Shaping Method, which sold via the brand&s ecommerce website and at Dillard's, Macy's, Nordstrom, Sephora and ULTA. In 2018, Soare sold a minority stake to Texas-based TPG Capital, which valued the company at about $2.5 billion.

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