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Subrina Hudson

Stories by Subrina

Mobile Ad Firm Mobile Majority Moves on Location Intelligence

ACQUISITION: Both sides trumpet deal as means to improve service to clients.

The ad industry is still seeing a number of mergers and acquisitions with many of the bigger players gobbling up smaller firms.

Pot Consultant Builds on Buzz

Glendale cannabis consultancy Siva Enterprises has seen business light up after passage of Proposition 64.

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Santa Monica a Beachhead for Beijing Agency

ADVERTISING: Hylink’s new office will aid clients on both sides of Pacific.

Beijing’s Hylink sets up in Santa Monica to shore up businesses in the United States and overseas.

Label Intends to Slip More Women Into Denim

FASHION: Good American sews up backing for jeans from Khloe Kardashian.

Los Angeles is a haven for denim labels, and one newly launched brand is already breaking the mold.

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Floravere Hitches Wedding Gowns to Online Sales Strategy

INTERNET: Engaged Online

Floravere looks to retailor the wedding dress business through online sales.

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Creative Influence

Kim Getty steers Deutsch LA as ad agency cues up music clients, prepares to open production studio

Longtime exec Kim Getty expects Deutsch LA to make a big production out of its new studio.

Commercial Kitchens Turn Into Hot Properties

FOOD: Facility operators look to feast on expansion as businesses get cooking.

A boom in cooking ventures has commercial kitchen operators whipping up expansion plans.

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Mall Owner Looks to Sell Sites Online

Macerich teams with Popsugar to attract shoppers to properties.

Retail center owner Macerich buys into digital outreach to push its properties with shoppers.

SPECIAL REPORT: Cory Hathaway

Downtown executives reveal how the thriving city center works for them and their businesses.

Bike Shop Banker Supply Steers Clear of Racing, Expensive Big Brands.

CYCLING: Gear Shift

Banker Supply settled on Los Angeles to peddle its more casual and cheaper take on bikes.

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Board Game Maker Gets Moving

MANUFACTURING: Hersch’s mobile title plays up marketing.

Board game maker Hersch plays up marketing angle in move to mobile market.

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AEG Partners with Toshiba in Multimillion-Dollar L.A. Live Deal

Fans visiting L.A. Live will get to witness a new look at the downtown sports and entertainment center. Anschutz Entertainment Group and Toshiba announced a global multiyear deal on Tuesday that gives the downtown sports and entertainment presenter a chance to offer fans interactive installations and LED digital screens across venues in North America and Europe. Financial terms of the deal were undisclosed.

Treat Maker Sinks Teeth Into Wholesale Business

FOOD: Pauline Marasek pursues solid returns for her brittle beyond retail.

Treat maker Pauline Marasek hopes to sweeten her pot by expanding from retailer to wholesale supplier.

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SPECIAL REPORT: Out of the Box

Berkley boxed up the No. 1 spot with a speedy ramp-up of its packaging design and retail display business.

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Dodgers’ Accelerator Goes to Bat for Growth-Stage Companies

A Look Ahead: What’s on the agenda for Los Angeles business in the coming week

While the Los Angeles Dodgers’ baseball season ended last month, the second season of the club’s three-month accelerator program is nearing its grand finale.

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Reputation Management Firm Seeks L.A. Status

ADVERTISING: Expanding Austin company opens Culver City location.

Darius Fisher has become an expert at managing the digital reputation of everyone from athletes to politicians.

Ad Tech Firm Restocks Brass, Jumps to Nasdaq

INTERNET: Social Reality hires new CFO, turns to Kathy Ireland for advice.

Ad tech firm Social Reality boards Nasdaq on the back of acquisition-fueled growth.

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Deals of the Week: A look at the companies that signed on the dotted line last week

Iconic gym to toe new branding line with foot-shaped shoe

Brand Sense Partners announced an unusual deal last week between its client, fitness chain Gold’s Gym, and footwear company Vibram, known for its FiveFingers brand athletic shoes.

Real Estate Firm Sold on Retail

Partners Trust opens office to designer showcases with sales donated to charity.

Partners Trust buys into a retail experiment by showcasing designers at its office

Agency Plans to Pick Up Pace on Acquiring Firms

ADVERTISING: Number of targets for Engage:BDR bumped up to 15 from 12.

Engage:BDR is completely committed to buying firms to round out its offerings to clients.

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Advertising Agency Supermoon Starts Fresh Mission

ADVERTISING: New name, execs help guide Supermoon.

Veteran agency hits the trail for campaigns with a new name and executive leadership.

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Mat Maker Not Stressed by Price

BallerYoga forms business around high-price product with football-like texture.

Mats made of football-like leather just feel right to YogaBaller founder Cedric Yau.

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Screenwriter Michael Elliot Starts Nail Salon for Men

Dudes across the country will now have their very own man cave-like space to get a manicure and pedicure.

FTC Charges Owner of Sage Auto Group with Practicing Deceptive Sales Tactics

Sage Auto Group in Universal City has found itself in the hot seat. The Federal Trade Commission charged the owner and nine of its auto dealerships with using the term “yo-yo” financing tactics on customers and practicing unfair and deceptive sales on Thursday.

Founder Files Manicure Business Under ‘Guys’

BEAUTY: Michael Elliot’s Hammer & Nails buffs up service for male clientele.

Dudes across the country will now have their very own man cave-like space to get a manicure and pedicure.

SPECIAL REPORT: Dr. George Berci

George Berci started working at Cedars-Sinai in 1970 and helped introduce endoscopic and laparoscopic procedures to a number of fields, including gynecology, urology, and pediatrics.

Lawyer Checks All Boxes

Every day for the last two years, Nimish Patel has poured over both The New York Times and Los Angeles Times crossword puzzles, turning to his teenage son and daughter for help with the clues he can’t quite get.

Laser Focus Feeds Facial Clinic’s Expansion Plan

BEAUTY: Skin Laundry sees low-cost service as opportunity to clean up.

Skin Laundry has fleshed out a business strategy with a focus on low-cost laser facials.

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American Apparel Chief Executive to Step Down

Paula Schneider, chief executive of American Apparel, will reportedly step down from her post next month less than two years after taking the job.

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Auction House Sees Lots of Advantages in IPO

ART: Investment could lift Carlyle’s business but firm faces online sales risks.

Auctioneer Carlyle Galleries International is bidding on going public to boost its business prospects.

Music Exec Folds In New Venture

Russell Simmons hopes to get people bent into shape with yoga studio Tantris.

Music giant Russell Simmons has thrown a twist into his business portfolio with yoga studio Tantris.

Jewelry Wholesaler Takes Shine to Flagship Shop

RETAIL: Dogeared forges $25 million in yearly sales with simple necklaces.

Jewelry wholesaler Dogeared’s efforts to polish its line’s prospects include a brick-and-mortar outpost.

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Wetzel’s Pretzels Acquired by Private Equity Firm CenterOak Partners

The smell of soft baked pretzels by Pasadena chain Wetzel’s Pretzels has made its way to Dallas-based private equity firm CenterOak Partners.

Agency Searches Online for Lasting Influencers

MARKETING: Galore links female social media stars, brands in long-term deals.

Galore Media thinks long term in its efforts to link female social media influencers with brands.

Shoemaker Hopes to Step Up Under New Owner

FOOTWEAR: Sole Society looks to global expansion as part of Camuto Group.

Online retailer Sole Society of Culver City is fashioning a bigger footprint with the help of footwear powerhouse Camuto Group.

Camuto Group Acquires Majority Stake in Shoe Company Sole Society

Online retailer Sole Society in Culver City is fashioning a bigger footprint with the help of footwear powerhouse Camuto Group in Greenwich, Conn.

Fitness Pioneer Big on Bespoke

EXERCISE: Boutique Barry’s scales up offerings at studio.

Barry’s Bootcamp looks to step up in the boutique fitness space with added amenities.

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Skater on Board With Arty Venue

Chad Muska’s role includes serving as curator at space backed by Supra brand.

Skateboarder Chad Muska rolls into a pop-up creative space in collaboration with Supra brand.

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Driftwood Dairy Bought by Vietnam Dairy Products Corp.

El Monte-based company Driftwood Dairy, one of California’s largest processors of milk and dairy products, was snapped up Tuesday by Vietnam Dairy Products Corp., known as Vinamilk, located in Ho Chi Minh City, Vietnam.

Kitson Founder Files Lawsuit Against Former Chief Executive

The dust has yet to settle around the closing of the once trendy West Hollywood boutique Kitson, which closed its doors in December.

Ex-Makeup Exec Seeing Bright Future in Shades

FASHION: Toni Ko hopes low price point fits with sunglasses.

Former makeup exec Toni Ko sees sunglasses as a ripe sector for her low price-point approach.

Cigar Maker Meets its Match

Tobacco company wedded to line of custom marriage- related smokes.

Custom Tobacco’s cigar rolling service is booming during summer wedding season.

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Food Entrepreneurs Have Menu for Underserved

DINING: Everytable seeks to bring health, equity to fast food in poorer locales.

Startup Everytable wants to deliver on its promise of meals priced according to neighborhood income levels.

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Hitching Ride at Theme Parks

MARKETING: Index sees sites as major attractions for toy sales.

Index Promotions looks to ride the theme park boom into more custom merchandise orders.

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Founder: Boutique Chain Undone by Legal Ties

RETAIL: Ross Fraser goes after former representation for collapse of his Kitson.

Kitson founder Fraser Ross says his former lawyers and chain’s ex-CEO busted his business and cost him millions.

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Spirited Offer Draws Ad Execs

Duo pours themselves into developing unique take on Absolut Co.’s Our/Vodka.

Steven Ocheltree and Tyler Simmons seek to bottle L.A.’s spirit with their venture for Our/Vodka.

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Apparel Maker Folds Schedule

CLOTHING: Hale Bob drops calendar for see now, buy now.

Hale Bob has decided it’s time to ditch seasonal apparel rollouts for a see now, buy now approach.

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Philanthropy Builds Up At L.A. Mission

PCL Construction renovates restroom for Skid Row institution.

PCL Construction gives, and Los Angeles Mission receives, a new restroom.

Brand Plans Produce Team Players

MARKETING: Ad agency touts low-cost pluses of partnerships.

High Wide & Handsome plays matchmaker for brands seeking social media hookups.

Products’ Safety Highlighted in Makeup Pickup

COSMETICS: Acquisition of Nude by Beautycounter hinged on nontoxic ethos.

Santa Monica skin care and cosmetics brand Beautycounter is making more room on its shelf.

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