ADVERTISING: Contagious co-founders to make videos sole focus of agency.
Viral video success spurs trio to form Contagious with a complete focus on YouTube.
Stikeleather replaces buttons with magnets to attract customers.
APPAREL: Stikeleather sees its snap-on collars, cuffs and sleeves attached by magnets as a big draw.
American Apparel has reported it expects that last year’s revenue will be higher than the year before but pre-tax earnings will be much lower.
EXPANSION: Adform to rely on stable of Euro clients to power up U.S. business.
Danish digital advertising company Adform announced the opening of its U.S. offices last week, one in New York and the other in Westwood.
Marketing firm Makai renames luger after underwear sponsor.
MARKETING: Makai firm scores big in Sochi with an Olympics luger renamed for an underwear maker.
Toymaker Mattel Inc. has agreed to purchase Montreal-based Mega Brands Inc., seller of children’s building blocks, for about $460 million including the assumption of debt.
When Gene Urcan, a managing director of Santa Monica investment firm Cappello Group, was boarding a plane for a business trip to Las Vegas in November, he was surprised to find he was seated next his childhood hero, former Los Angeles Dodgers manager Joe Torre.
Boxiecat relies on own pet to create cleaner clumping clay.
PETS – Boxiecat hopes to get drop on competitors with dust-free kitty litter.
PR: Howard Bragman guided Michael Sam’s coming out.
When Michael Sam sat down with ESPN and the New York Times to announce that he was gay, the Missouri football star and NFL draft prospect certainly got attention.
EXPANSION: Airpush adds Google vet Matt Shaw to newly opened Venice office.
Mobile advertising platform Airpush Inc. continues its growth with the opening of its Venice headquarters and the hiring of former Google Inc. exec Matt Shaw.