Back to profile

Natalie Jarvey

Stories by Natalie

Maker Studios Star's Pop Pitch

Branded efforts from Maker stars highlight the YouTube network's ongoing journey to mine gold in online videos outside of traditional video ads.

Tease photo

Snapchat Seeking More Money

A report from tech blog AllThingsD on Friday indicates that the company is considering raising hundreds of millions in funding that would value the company at $3.6 billion.

Hulu Names Chief Financial Officer

Chief Executive Mike Hopkins has appointed Elaine Paul as chief financial officer, effective Monday.

Tease photo

Floral Startup Looks to Bloom With Seed Investment

BloomNation announced Thursday that it has raised $1.65 million from Menlo Park's Andreessen Horowitz, Boston's Spark Capital, San Francisco's CrunchFund and Santa Monica's MuckerLab.

Tease photo

SEC Proposes Crowdfunding Rules

The proposed rules would limit the amount that a company can raise from non-accredited investors to $1 million a year.

StartEngine to Move into ROC

Co-Chair Howard Marks said StartEngine wanted to move closer to the center of startup activity and tap into a broader community of entrepreneurs.

Who Is Hulu's New CEO?

Video streaming service Hulu last week ended months of speculation with the announcement that Mike Hopkins has been named chief executive, replacing interim CEO Andy Forssell.

YouTube Network to Help Girls’ Magazine Turn Page

INTERNET: Awesomeness looks to add viewers to Seventeen’s video channel.

Media Temple’s acquisition has some users afraid of being stuck with inferior Web-hosting services from new parent GoDaddy

Web-Hosting Company’s Pickup a Sticky Situation

ONLINE: Some users of Media Temple critical of new parent GoDaddy.

Awesomeness teams with Seventeen to improve the numbers for the teen girl magazine’s YouTube channel.

Chill Lays Off Staff, Moves Away From Entertainment

Chill Chief Executive Brian Norgard said that the company has laid off its entire entertainment team and some engineers, cutting down to nine employees.

L.A. Venture Capital Increases

L.A. County companies raised nearly $349 million during the quarter, up from $277 million during the second quarter.

Awesomeness to Relaunch Seventeen YouTube Channel

AwesomenessTV announced Wednesday that it has joined with Hearst Corp. to relaunch the Seventeen YouTube channel and will create a multichannel network for the magazine's teen girl brand.

Making a Break: President Discusses Defy Media Merger

After the companies announced the merger, Keith Richman spoke with the Business Journal by phone about the name Defy Media, the new company's structure and why many digital media startups are now acquisition targets.

Tease photo

GoDaddy Scoops Up Culver City's Media Temple

President Russell Reeder will stay with the company while Media Temple Chief Executive Demian Sellfors will step back into an executive consultant role.

Grocery App Launches From

Favado compiles discount and sales information from more than 65,000 local grocery and drug stores.

Tease photo

Demand Media CEO to Resign

The board has named Shawn Colo, who co-founded of the Santa Monica digital media company with Rosenblatt in 2006, interim president.

Tease photo

Break Media Merges With Alloy Digital, Becomes Defy Media

The new company will be headquartered in New York with production, technology, sales and marketing teams in Los Angeles and satellite offices in Chicago, San Francisco, Toronto and Detroit.

Court Clears Activision Stock Deal

The Santa Monica video game publisher now says it expects to acquire 429 million shares from Vivendi by Oct. 15.

Dance Network Steps Into $4 Million

DanceOn has also added television producer Nigel Lythgoe – who has worked on reality competitions "American Idol" and "So You Think You Can Dance" – to its board.

DogVacay Raises $15 Million More

The round, which brings DogVacay's total funding to $22 million, was led by Foundation Capital.

UTA Adds Tech Vet to Expand Investments

The digital media arm of the Beverly Hills agency has hired tech startup veteran Robyn Ward to work with young companies and seek out investment opportunities.

EHarmony Names Board Member

William Weyerhaeuser is a retired clinical psychologist who is currently a director at Spokane, Wash., manufacturer Clearwater Paper Co.

Nativo Snags Yahoo Vet

Jay Freedman has left Yahoo become Nativo's chief revenue officer.

IdeaLists Launches Self-Serve Marketplace

Adam Glickman founded the IdeaLists in 2010 as a concierge service to help brands find creative studios.

Report: Startup Activity Steady

In total, L.A. companies raised more than $280 million in funding during the third quarter.

Dollar Shave Club Raises Round for Product Expansion

Dollar Shave Club, which was incubated out of Santa Monica's Science, started with a monthly subscription service for men's razors.

Break Media to Merge with Alloy Digital

Alloy Chief Executive Matthew Diamond and Break Chief Executive Keith Richman told the New York Times that the 50-50 merger will create a new company called Defy Media, which will focus on the 12-to-34 demographic.

Snapchat Increases Photo Lifespan With Stories

This is the first time that Snapchat has allowed content to live in its app longer than 10 seconds.

TigerText Revamps as Freemium Messaging Platform

The company has also created a web messenger so users can have access to those conversations both online and on mobile devices.

Tease photo

Evite Launches Snail Mail Service

West Hollywood's Evite announced Wednesday that it has started sending physical invitations by mail through a service called Evite Ink.

Tease photo

FreedomPop Launches Phone Service

The West L.A. company announced Tuesday that it has launched a free phone plan that gives customers access to voice, text and data without paying for a monthly phone contract.

Lettuce Launches Wholesale Service

Lettuce is software-as-a-service that taps into a company's system to manage and automate all aspects of selling physical goods, including inventory, payment processing and fulfillment.

Tease photo

Burner Looks to Expand Disposable Number Business

Last week Burner unveiled a redesigned app that focuses on allowing customers to manage more than one number.

L.A. Tech Views New Rule as Cool

INVESTMENT: Solicitation change could jolt startup scene.

Some technology firms expect new rules allowing public plugging for private fundraising will power up the sector.

Tease photo

SEC Rule Could Boost L.A. Tech Investments

The Securities and Exchange Commission last week lifted an 80-year ban on general solicitation that forbade private companies from publicly advertising for fundraising.

Cross Campus Moving to Bigger Office

Cross Campus has signed a long-term lease for a 13,000 square-foot-property at 10th Street and Colorado Avenue.

Tease photo

Hollywood Startup Enters 'Shark Tank'

Josh Brooks walked away with a $300,000 investment but had to lower the valuation of his Hollywood startup, Postcard on the Run, in the process.

Maker Studios Launches Ad Service

The Culver City multi-channel network has created an in-house advertising division called Made that will create branded videos using Maker's production resources and talent.

DogVacay Releases iPhone App

The company announced Monday that it has launched an iPhone app that lets dog owners find and book sitters.

Tease photo

OpenX Names President

John Gentry will take over operational responsibility for the company and oversee its business, engineering and product teams.

Tease photo

Ticket Seller’s System Gains Entry to Big Leagues

TICKETS: ScoreBig’s blind bid process is appreciated by pro teams and venues.

BigScore hopes its guarded bidding process gives it an in with the discount market.

Tease photo

West Hollywood Company to Help Students Cram

StudyMode, which operates a portfolio of study-help websites, has launched for creating flashcards.

Stock Little Affected by Activision's Blocked Deal

Activision released a statement Wednesday evening pledging its commitment to completing the transaction, which would return 429 million shares to the Santa Monica publisher for $5.8 billion in cash.

Machinima Lays Off More Employees

The West Hollywood YouTube network announced Wednesday afternoon that it had laid off 22 employees, about 10 percent of the company, from its 206-person staff.

WhoSay Launches Fan App

Stars who use the service include Eva Longoria, Tom Hanks and Sofia Vergara.

JustFab Opens Retail Store

The El Segundo company opened a 3,000-square-foot flagship store at the Glendale Galleria over the weekend.

Tease photo

Upfront Adds Venture Partner

The Santa Monica investment firm announced Thursday that entrepreneur Hamet Watt will join the Upfront team as a venture partner.

Maker Closes C Round With $26 Million More

Maker works with more than 60,000 YouTube channels and artists, including Swedish video gamer PewDiePie and singer Mike Tompkins.

Ticket Startup Scores $10 Million More

ScoreBig announced Tuesday that the money comes from Checketts Partners Investment Fund, a New York partnership run by longtime sports executive David Checketts.

Tease photo

App Offers DJ Spin on Mobile Music

Thomas McAlevey crafts Radical.FM after radio stations.

Radical.FM dials in to a radio DJ wavelength with its programmable mobile music app.