Back to profile

David Nusbaum

Stories by David

Local Firm Has Hand in Improving Batter Safety

SPORTS BUSINESS: Valencia’s XProTex claims its gloves curb impact of pitches.

Broken wrists or fingers from a 100 miles-per-hour pitch can ruin a season for a Major League Baseball player.

Tour Heads to the Beach to Shore Up Attendance

SPORTS BUSINESS: AVP plans to stage matches longside large events and festivals.

AVP Inc., the L.A. operator of the professional beach volleyball tour, has a surprising “new” business strategy: play more tournaments on real beaches where fans already are.

Fontana Track Gets New Look With Video Boards

SPORTS BUSINESS: Venue also will unveil audio upgrades at Feb. 21 event.

Auto Club Speedway may be one of the few places in Southern California where digital billboards don’t cause controversy.

Local Channel Undergoes Olympic-Sized Expansion

SPORTS BUSINESS: Network to air Winter Games coverage from new larger studio.

A reduction in ad dollars and a migration of viewers to new media has hurt even established broadcast operations.

Local Golf Tournament Isn’t Teed Off With Tiger

Northern Trust has thrived despite recent no-shows by Woods.

The upcoming Northern Trust Open won’t miss Tiger Woods, as the scandalized golfer has skipped the tournament in the past.

Van Nuys Firm Gets in the Swing With Lacrosse

SPORTS BUSINESS: Easton-Bell picks up San Carlos sticks manufacturer.

Lacrosse, an American Indian sport that has been largely played at East Coast colleges for decades, is booming in popularity.

L.A. Event Firm Will Double Dip With Rose Bowl

SPORTS BUSINESS: Primesport to host parties for pair of BCS games.

For the first time ever, the Rose Bowl is hosting two bowl games during the same week this year: the traditional New Year’s Day Rose Bowl and the Jan. 7 BCS National Championship Game.

Dodgers Offer Some Suite Deals for 2010 Season

SPORTS BUSINESS: Team will also offer more low-price ticket packages.

The Los Angeles Dodgers next year will make the ticket-buying experience for companies a more recession-friendly one.



Anne-Merelie Murrell has a simple explanation of why, at 81, she doesn’t want to retire.

New Half-Marathon Steps Up on L.A.’s Westside

SPORTS BUSINESS: Race will run from Santa Monica to Culver City and back.

What happens when you can’t get into one of the nation’s biggest running markets through the front door? Try the back, of course.

Kings Hockey Team Scores With Ice-Cream Truck

SPORTS BUSINESS: Marketing department’s pimped-out vehicle wins trophy.

The Los Angeles Kings hockey team’s marketing department took third place in the 2009 Dub Car Show for its custom ice-cream truck

Breeders’ Cup Takes Another Lap at Santa Anita

SPORTS BUSINESS: Event officials say return visit has boosted interest.

The Breeders’ Cup returns to Santa Anita Park for the second consecutive year Friday and Saturday, with a total purse of $25.5 million.

Dodgers' Postseason Deals a Big Hit With Fans

Last year, only three-quarters of Los Angeles Dodgers season ticket holders signed on for the postseason package.

Dodgers’ Postseason Deals a Big Hit With Fans

BASEBALL: Sales rise as season ticket holders get more package options.

Last year, only three-quarters of Los Angeles Dodgers season ticket holders signed on for the postseason package.

Dodgers Hit The Road

Team sees ticket truck as mobile marketing tool to reach fans.

The L.A. Dodgers’ new truck provides fans with curbside ticket service.

Action Sports Network Makes Move on Sponsor

Action sports network Fuel TV is going on a road trip.

Los Angeles Kings Take Sponsors Into the Boards

Usually, when you see a sports team billboard, it shows a star player and is designed to sell tickets.

Los Angeles Kings Take Sponsors Into the Boards

ADVERTISING: Team adds company names and logos to promotional signs.

Usually, when you see a sports team billboard, it shows a star player and is designed to sell tickets.

Some Fans Take a Pass on USC's Home Schedule

Perennial college football powerhouse USC has won two national championships and held a top five ranking at the end of the last seven seasons.

Soccer Channel's Goal Is Net Gain in Viewership

Soccer fans who want to watch the biggest European tournament of the year will be tuning in to Fox Soccer Channel this week.

Dodgers Hit The Road

The L.A. Dodgers' new truck provides fans with curbside ticket service.

Speedo Says It Won't Get Soaked by Swimsuit Ban

A ruling by the group that controls international swimming competition will force Speedo USA to change plans for some technical innovations, but it won't stop the L.A. company's Aqualab from building faster swimsuits.

Pasadena Stadium's Profile Blossoms With Busy Year

The Rose Bowl in Pasadena is in the midst of its biggest year for special events since 1994, when the World Cup came to the United States.

Dodgers Package Lands Big Hitter From Boston

The Los Angeles Dodgers have signed a four-year sponsorship deal with financial services firm John Hancock Financial Services Inc.

Tall Order for Local Sign Maker

Local sign maker jumped through hoops to get Staples Center dressed for

Swimsuit Maker Smells Something Fishy at Pool

Michael Phelps' success at last year's Beijing Olympics came with the help of better swimsuit technology.

'Positive' Bounce

Coaching icon John Wooden believes optimism is key to coping with today's economy.

Insurance Giant Signs L.A. Sports Sponsorship Deal

Farmers Insurance Group has signed a multi-year agreement to put its corporate logo on the jerseys of the Los Angeles Sparks women's professional basketball team.

L.A.'s Super Bowl Dream Delayed Another Year

Ed Roski Jr.'s dream of bringing the Super Bowl to Los Angeles will have to wait until at least 2014. The NFL announced last week that New Orleans will host the 2013 championship game at the Louisiana Superdome.

Tech Company Pursues Card-Carrying NBA Fans

An El Segundo technology company has signed a licensing deal that allows it to sell NBA-branded jerseys for $1 each. Trick is they're virtual jerseys for online avatars.

TV Contract Accents Spanish-Speaking Viewership

Chivas USA has signed a deal with local TV station KAZA-54 to broadcast eight games in Spanish during the current season, filling in a potentially large coverage gap for the soccer club.

USC Students Score With Angels Campaign Pitch

Three USC water polo players hit a home run with a marketing campaign developed to promote Fox Sports West telecasts of Los Angeles Angels of Anaheim baseball.

Dodgers Not Such a Big Hit With Some Sponsors

The Dodgers signed a sponsorship deal with Kaiser Permanente Southern California. But the team lost its deals with Centinela Freeman Hospital Medical Center and California Pizza Kitchen.

Dodgers Spring Facility Not a Hit With Sponsors

When the Los Angeles Dodgers signed an unusual deal in 2007 with the city of Glendale, Ariz., for a gleaming new spring training facility the club expected a windfall.

Architect of Sports Arenas Has New Working Venue

Ron Turner, architect of major stadium venues including Staples Center, has moved his practice to the Santa Monica office of architecture giant Gensler.

Revving Up Education

A Raytheon-hosted event brings in a Nascar driver and TV show host to push science and math education.

Beckham Exit Would Put Sponsors on Wrong Foot

If soccer star David Beckham leaves the Los Angeles Galaxy for AC Milan prior to the end of his five-year contract, one big loser could be another Los Angeles company: Herbalife Ltd.

California Bicycle Race Switches Into High Gear

The recession has hit the sports world hard. Even the Super Bowl saw reduced demand for tickets. And cycling has been no exception, with one of the leading American races in Georgia canceled this year.

Green Buzz

HOK drove staff to undergo Leed certification with a Prius

Companies Get New Venue for Downtown Parties

Downtown businesses now have a new, sports-oriented meeting space that will allow them to take clients and staff to view major local events on huge screens while enjoying a lunch or snacks.

Hollywood Park's Closure Means Stable Business

This horse-racing season at Santa Anita Park will last 84 days, but it may get longer next fall with the closure of the track at Hollywood Park, which is scheduled for Aug. 1. As a result, other facilities will expand their seasons because track owners an

L.A. Hockey Team Hopes to Thaw Fan Relations

The Los Angeles Kings are hoping for some new hockey fans.

Shot Taker

Tim Garrett's firm helps young hoopsters export their game to Europe.

Golden Boy Punching Up Pay-Per-View Revenue

The economy is delivering a killer right hook: For the first time ever, a promoter of a marquee boxing match is offering national rebates on its pay-per-view rates.

Pacesetter: City National Bank

Beverly Hills-based City National Bank remained the largest bank headquartered in L.A. County, according to the Business Journal's annual list.

Pacesetter: Creative Artists Agency

Creative Artists Agency remained the largest talent agency in Los Angeles County with 270 agents in its local office, up 15 from a year ago, according to the Business Journal's yearly list.

Necklace Maker Collars Pro Baseball Endorsement

The piece of jewelry that pro baseball players most desire is a World Series ring. However, Torrance-based Phiten USA, the U.S. subsidiary of Japanese Phiten Co., makes a necklace that has become a trendy fashion accessory for athletes and fans alike. Phi

Pacesetter: Platinum Equity

Beverly Hills-based Platinum Equity tops the Business Journal's list of the largest privately held companies headquartered in L.A. County for the fourth consecutive year.

Pacesetter: Gensler

The Southern California office of architectural giant Gensler tops the Business Journal's list of the largest interior design firms in Los Angeles County.

Breeders' Cup Runneth Over With Corporate Boxes

When the Breeders' Cup arrives at Santa Anita Park in Arcadia on Oct. 24-25, it will bring the largest prize purse for any sporting event in the world: $25.5 million awarded over two days of racing.