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David Nusbaum

Stories by David

Taking Good Care of the Doctor


Louis Perry has provided security to such high-profile people as former Vice President Al Gore and boxing star Manny Pacquiao, but nothing quite compares to his current assignment.

Jumping Through Hoops

Son of Dr. J joins film director to put bounce back in ABA league.

Movie director teams with Dr. J’s son to take a shot at reviving basketball’s ABA league.

Drink Maker Takes a Can-Do Attitude to Magazine

Red Bull turns to print to pump up the company’s brand.

Energy drink maker Red Bull is pouring its efforts into a new magazine to promote the brand.

Hoping to Make A Splash

Speedo plunges into poolside machines to distribute products.

Swimsuit maker Speedo has dived into offering its products in poolside vending machines.

Sandwich Chain Likes to Get Things Cooking in L.A.

Subway looks to region to test items such as its breakfast menu.

Subway sandwich chain looks to L.A. as a lab to launch menu items.

Hiking Image

As insurers scrimmage on TV, Farmers takes to field

Farmers has turned to sports sponsorships to compete with rivals in an increasingly crowded ad field.

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Roski to Tackle Stadium Right Now – in Las Vegas

Developer’s firm may build UNLV venue for basketball and football.

Ed Roski Jr. is moving forward on a Las Vegas venue as he awaits word on his NFL stadium plan here.

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Joining The Club

Mossimo links to the golf game with a colorful line of gloves.

Clothing designer Mossimo Giannulli has his hand in the golfing game with a new line of gloves.

ESPN Puts New Accent on Studio In Downtown L.A.

Spanish-language program at L.A. Live could lead to more local shows.

ESPN’s downtown L.A. studio scores more work with a new Spanish-language program.

Equity Fund Has a Ball With Hoops

Shamrock sees stake in Globetrotters as a slam-dunk investment.

Burbank investment firm was willing to jump through hoops to take over the Harlem Globetrotters.

Open-Wheel League Driven To Make Media Inroads

IndyCar’s new Santa Monica office, exec to pursue TV deals.

Izod IndyCar Series hopes a new Santa Monica office will fuel a drive into TV programming.

Graphics Company Sees Added Dimension in 3-D

SPORTS BUSINESS: Hollywood’s Rezn8 extends partnership with mixed martial arts league.

The next big thing in sports is 3-D TV, and leading television graphics firm Rezn8 is getting in on the action.

A Net Gain?

Rival groups hope to revive Manhattan Beach Open volleyball competition after bankruptcy of pro tour.

Competing groups hope to draw lines in the sand by reviving pro volleyball’s Manhattan Beach Open.

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Dennis Gilbert: Switch Hitter

INTERVIEW: Dennis Gilbert owns an insurance firm. But the former sports agent is a baseball fanatic and he’d buy a team in the right conditions.

Former sports agent Dennis Gilbert scored big after switching to the insurance industry. Now, he’s interested in buying a baseball team.

It’s Game Over for Los Angeles’ Old Sports Arena

SPORTS BUSINESS: Master plan for Exposition Park limits options for new use.

Annual losses approaching $1 million are what’s behind the plan to tear down the aging Sports Arena and possibly replace it with a Major League Soccer stadium or some other venue.

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Eight Over 80 - Stan Lee

Special Report: EIGHT OVER 80

Stan Lee says he’s having too much fun to retire. There aren’t enough hours in the day to do everything he wants to do, and now that he’s 87, he works more now than he did in his 40s and 50s. And he enjoys it more.

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IndyCar on Track to Add Engine Makers to the Field

SPORTS BUSINESS: Chevrolet, Lotus to join Honda as approved manufacturers.

Honda Performance Development is gearing up for some competition from Lotus and Chevrolet.

Every Little Step of Every Little Gingersnap


Liane Weintraub has loved ballet since childhood.

Downtown L.A. Stepping Into Ring With New Team

SPORTS BUSINESS: Matadors part of a team approach taken by international league.

Downtown Los Angeles is home to a new team, and the sport is … boxing?

Chinese Shoemaker Jumps Through Hoops in U.S.

SPORTS BUSINESS: Peak Sports opens L.A. office, courts NBA player endorsements.

Chinese shoe and apparel manufacturer Peak Sports recently opened a U.S. office in Los Angeles and plans to start selling products stateside next year.

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Architect of NFL Field, Staples Draws New Plans

SPORTS BUSINESS: Dan Meis moves practice to nation’s largest sports design firm.

Prominent Los Angeles sports architect Dan Meis, one of two lead designers of Staples Center, has joined the largest sports architecture firm in the country and will build up its Los Angeles office.

Victories Thaw Hockey Team’s Fan Relationship

SPORTS BUSINESS: Kings’ social networking, website get lift from postseason run.

The Los Angeles Kings may have one of the lower profiles of a professional team in the city, but there is one marketing area where they aren’t lagging nearly as much: the new world of social media.

Long Beach Ticket Vendor In Grand Prix Driver’s Seat

SPORTS BUSINESS: Tix takes over IndyCar event from industry giant Ticketmaster.

Robert Edmison has been a ticketholder for the Toyota Grand Prix of Long Beach for years.

Downtown L.A. Festival In Ring With Big Sponsors

SPORTS BUSINESS: Event links with Mexican Independence Day to lure Latino audience.

Oscar de la Hoya’s Golden Boy Promotions has some punch with corporate marketers seeking to reach the Latino market.

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Fontana Track May Take Indy Cars Out for a Spin

SPORTS BUSINESS: Raceway looks to replace loss of Nascar event in 2011.

Could Indy cars once again be making pit stops at Auto Club Speedway?

Beach Volleyball Tour in Doubt

The struggling AVP beach volleyball tour abruptly canceled the remainder of its season and closed Friday on the eve of its premier event, citing “financial hardship.”

Rapper Throws Hat in Ring as Sports Manager

SPORTS BUSINESS: MC Hammer and partners look to sign MMA fighters.

Stan Burrell, better known as old school rapper MC Hammer, is making a comeback as a mixed-martial arts sports manager – and he’s leaving the baggy pants behind.

ESPN Takes a Leap With Summer X Games Deals

SPORTS BUSINESS: Channel boosts partner sponsors with flexible sales approach.

ESPN Summer X Games pulled off a new trick this year. By changing the way they sell sponsorships, organizers have brought the number of national sponsors to at least 15, up from 10 last year.

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Computer Maker Plugs Products to Dodgers Fans

SPORTS BUSINESS: Taiwan’s Micro Star is especially seeking Latino connection.

A leading Taiwanese computer manufacturer is making its first pitch to the U.S. market with a surprising sponsorship of the Los Angeles Dodgers.

Pasadena Firm Helps Clients Get Handle on Seats

SPORTS BUSINESS: TixTrack’s software maps out sales for venues and ticket vendors.

For event promoters, tracking millions of ticket sales can be quite a challenge. That’s where a Pasadena startup called TixTrack helps out.

L.A. Cable Channel Gets A Kick Out of World Cup

SPORTS BUSINESS: Fox Soccer expands coverage for South African competition.

The FIFA World Cup is being held 10,000 miles away in South Africa, but one of the biggest U.S. beneficiaries of the event is none other than the Fox Soccer Channel, a News Corp. subsidiary in West Los Angeles.

L.A. Insurance Brokers Get Into Sponsoring Rackets

SPORTS BUSINESS: Farmers supports men’s event, while Mercury backs women’s tournament.

Two local insurance companies have signed on as title sponsors of Southern California tennis tournaments.

Roll Opening Credits

Grocery debuts in ‘neighborhood’ of Hollywood

The opening of a Trader Joe’s is helping boost Hollywood’s reputation as a residential area.

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Bike Race Gears Up With Big Name, New Dates

SPORTS BUSINESS: Amgen Touradds Lance Armstrong and moves to May to avoid rain.

The Amgen Tour of California was set to roll through California beginning Sunday with Lance Armstrong, new sponsors and a high-definition television contract.

April Brings Some Spring to Home Sales

Median price, number of deals rise from first three months of 2010.

Home prices and sales volume surged in April compared with the first three months of the year.

NFL Owners Take a Pass For Now on L.A. Stadium

SPORTS BUSINESS: Developer of Industry venue says league is focused on union contract.

This much is official: There won’t be an NFL team playing in Los Angeles in 2010 – and so Ed Roski Jr.’s plans to build a City of Industry football stadium are on hold for at least a year.

Card Maker Stacks Deck With Lakers Superstar

SPORTS BUSINESS: Panini lines up Kobe Bryant and team for promotions.

Lakers star Kobe Bryant has signed on as spokesman for Panini America, and the Lakers made a sponsorship deal to promote the company’s Adrenalyn line.

Galaxy Hopes to Keep Shining Despite Injured Star

SPORTS BUSINESS: Attendance expected to fall as David Beckham recuperates.

L.A. Galaxy fans were star struck when David Beckham arrived four years ago, but these days celebrity sightings are more common than the British soccer star’s rare field appearances.

Local Firm Has Hand in Improving Batter Safety

SPORTS BUSINESS: Valencia’s XProTex claims its gloves curb impact of pitches.

Broken wrists or fingers from a 100 miles-per-hour pitch can ruin a season for a Major League Baseball player.

Tour Heads to the Beach to Shore Up Attendance

SPORTS BUSINESS: AVP plans to stage matches longside large events and festivals.

AVP Inc., the L.A. operator of the professional beach volleyball tour, has a surprising “new” business strategy: play more tournaments on real beaches where fans already are.

Fontana Track Gets New Look With Video Boards

SPORTS BUSINESS: Venue also will unveil audio upgrades at Feb. 21 event.

Auto Club Speedway may be one of the few places in Southern California where digital billboards don’t cause controversy.

Local Channel Undergoes Olympic-Sized Expansion

SPORTS BUSINESS: Network to air Winter Games coverage from new larger studio.

A reduction in ad dollars and a migration of viewers to new media has hurt even established broadcast operations.

Local Golf Tournament Isn’t Teed Off With Tiger

Northern Trust has thrived despite recent no-shows by Woods.

The upcoming Northern Trust Open won’t miss Tiger Woods, as the scandalized golfer has skipped the tournament in the past.

Van Nuys Firm Gets in the Swing With Lacrosse

SPORTS BUSINESS: Easton-Bell picks up San Carlos sticks manufacturer.

Lacrosse, an American Indian sport that has been largely played at East Coast colleges for decades, is booming in popularity.

L.A. Event Firm Will Double Dip With Rose Bowl

SPORTS BUSINESS: Primesport to host parties for pair of BCS games.

For the first time ever, the Rose Bowl is hosting two bowl games during the same week this year: the traditional New Year’s Day Rose Bowl and the Jan. 7 BCS National Championship Game.

Dodgers Offer Some Suite Deals for 2010 Season

SPORTS BUSINESS: Team will also offer more low-price ticket packages.

The Los Angeles Dodgers next year will make the ticket-buying experience for companies a more recession-friendly one.

New Half-Marathon Steps Up on L.A.’s Westside

SPORTS BUSINESS: Race will run from Santa Monica to Culver City and back.

What happens when you can’t get into one of the nation’s biggest running markets through the front door? Try the back, of course.



Anne-Merelie Murrell has a simple explanation of why, at 81, she doesn’t want to retire.

Kings Hockey Team Scores With Ice-Cream Truck

SPORTS BUSINESS: Marketing department’s pimped-out vehicle wins trophy.

The Los Angeles Kings hockey team’s marketing department took third place in the 2009 Dub Car Show for its custom ice-cream truck

Breeders’ Cup Takes Another Lap at Santa Anita

SPORTS BUSINESS: Event officials say return visit has boosted interest.

The Breeders’ Cup returns to Santa Anita Park for the second consecutive year Friday and Saturday, with a total purse of $25.5 million.