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Lloyd Greif

Chief Executive, Greif & Co.

THE LATEST: Greif stayed busy in 2018, engineering the sale to Brookfield Property Group of 3 million square feet of real estate owned by billionaire Donald Friese, who also relied on the investment banker to help sell his former company, C.R. Laurence Co. Inc. Greif & Co. also represented several companies that were purchased, including DAZ Systems Inc., Capital Brands and Energy Labs Inc. A staunch supporter of former USC Marshall School of Business Dean Jim Ellis, Greif led an unsuccessful reinstatement effort after Ellis was dismissed last year.

BACKGROUND: Greif founded investment bank Greif & Co. in 1992 after a successful decadelong turn as vice chairman of Sutro & Co. Inc. — at the time the oldest investment banking firm in the West. Prior to Sutro, Greif was a management consultant with Touche Ross & Co., part of what became Deloitte Consulting. Greif endowed the Lloyd Greif Center for Entrepreneurial Studies at USC’s Marshall School of Business in 1997.

WORTH NOTING: Greif sits on the boards for the California Chamber of Commerce and the USC Marshall School of Business.

YEARS ON THE LA500: 4

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