breakwhitelight
President
Jim Yeager, founder and president of the boutique public relations and marketing firm breakwhitelight, has earned a reputation for strategizing and developing high-profile, high-impact, on-brand imaginative and innovative campaigns that generate remarkably dramatic business results for clients in a wide range of categories ranging from arts and entertainment to destinations, fashion, legal and nonprofits.
Yeager’s most recent successes include major product introductions and initiatives such as the high-profile openings of a series of Live Nation venues across the country including Fillmore Philadelphia, Fillmore New Orleans, House of Blues Anaheim, Grand Central Market’s latest restaurants, M&M’s World Times Square and stewardship of worldwide press coverage of the Emmy Awards, the establishment of Los Angeles Union Station’s standing as one of the country’s foremost lifestyle/entertainment destinations, and the rebranding/identity of the Los Angeles Museum of the Holocaust.
