Mezcal Mania: Los Angeles Galaxy sign El Silencio to multi-year sponsorship deal.

Mezcal Mania: Los Angeles Galaxy sign El Silencio to multi-year sponsorship deal. Photo by Jakob Layman for Mezcal El Silencio

The Los Angeles Galaxy and Dignity Health Sports Park have agreed to a multiyear sponsorship deal with Santa Monica-based El Silencio Holdings Inc. in a partnership the team is calling the first of its kind.

Brokered by Anschutz Entertainment Group Inc.’s AEG Global Partnerships, the deal names El Silencio as “the exclusive mezcal” for both the team and the stadium, as well as AEG music venues Roxy Theatre, Shrine Auditorium & Expo Hall, Fonda Theatre and El Rey Theatre.

“We look forward to elevating the game day experience and adding value to our fans with their topnotch mezcal offerings,” said Robert Vartan, senior director of AEG Global Partnerships, in a statement.

As part of the deal, the Galaxy’s 27,000-seat stadium will now house a bar on the main concourse dubbed Mezcaleria El Silencio and a hidden speakeasy in another part of the park. The brand’s signage will be posted throughout the stadium as well as AEG’s music venues.

El Silencio Chief Executive Fausto Zapata said in a statement, “You can expect to experience the brand in a way that truly goes beyond the bottle and beyond your wildest and most outrageous imagination.”

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Amazon’s Cloud to Host Clippers

The Los Angeles Clippers have named Amazon.com Inc.’s Amazon Web Services (AWS) as the team’s official cloud analytics provider to host augmented-reality game-viewing platform Clippers CourtVision.

The deal comes after the Clippers partnered with the National Basketball Association’s official video-tracking technology, called Second Spectrum, to launch CourtVision earlier this season. The technology, available exclusively to Fox Sports Prime subscribers, uses AWS’s Elemental Media Services.

“Ultimately, we believe this technology powered by AWS will drive a revolution in the broadcast experience … so that fans can watch their game, their way,” Scott Sonnenberg, the head of global partnerships for the Clippers, said in a statement.

Once they’ve tested out AWS’s software, the team and Second Spectrum plan to use AWS services to create new in-game features for viewers. Second Spectrum has cameras that gather three-dimensional views of the game play in every NBA arena. Using cloud-based analytics, the technology can overlay images and graphics during the game’s livestream, giving fans an enhanced game-watching experience.

The Clippers said they also plan to use Amazon SageMaker, another technology, to potentially develop more statistics to be featured on Clippers CourtVision and post-game clips.

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Wasserman Media group Lands Soccer Phenom

A 13-year-old soccer star has become Westwood-based Wasserman Media Group’s newest client.

The agency announced it signed Olivia Moultrie to its ledger as the young phenom pursues playing professional soccer. Moultrie becomes the youngest female soccer player to forgo her collegiate eligibility, according to the New York Times.

Financials of the deal were not disclosed, but Spencer Wadsworth, Wasserman’s vice president of global soccer, said it will exceed the amount of money that a four-year scholarship at a top college would cost.

Wadsworth will represent the budding star in on- and off-field activities. “Olivia is an incredible talent, exceptionally bright and laser-focused on her goals,” he said. “We are proud to support Olivia in her ambitions … and look forward to helping her navigate through what promises to be a long and successful career.”

Olivia Moultrie joins a client list that includes U.S. Women’s National Team fixtures Alex Morgan, Megan Rapinoe and Mallory Pugh, and retired icons Abby Wambach and Mia Hamm. 

Since signing with the agency, Moultrie has inked an endorsement deal with Nike Inc. and is included in a new Nike advertising campaign entitled “Dream Crazier.”

Staff reporter Joshua Niv can be reached at jniv@labusinessjournal.com or (323) 556-8336.

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