Training Ground: TaleSpin’s software helps train managers using virtual reality.

Training Ground: TaleSpin’s software helps train managers using virtual reality. Photo by TaleSpin

A new kind of consultancy launched last week in Pasadena that will advise companies developing augmented reality, virtual reality and other three-dimensional digital technology.

The company, Infinite Retina, said its expertise in spatial computing can help with everything from defining a client company’s vision and strategy to seeking funding for a new venture and finding the right engineers. The firm plans to develop a mobile application that will use artificial intelligence to match qualified mixed-reality experts with employers.

Infinite Retina’s top three executives are located in three of the country’s top technology markets, with Chief Executive Irena Cronin working out of its Pasadena headquarters, Chief Strategy Officer Robert Scoble in Silicon Valley and Chief Technology Officer Marcelo Moyano in New York.

“The consumer business right now for spatial computing is at least two to three years in the making,” Cronin told the Business Journal. “Virtual reality has been around on the consumer side since about 2016, and there’s been a couple of issues with consumers picking it up” including expensive and clunky hardware, she said.

And a dearth of qualified A.I. programmers makes building the technology expensive. Cronin said Infinite Retina’s expertise can help companies make the right hires as costs of producing the content begin to come down. “Infinite Retina is ready to assist decision-makers and entrepreneurs interested in building companies, or projects, using spatial computing technologies,” she said.

Cronin, who has worked as a mixed-reality consultant for about four years, said some of her current clients will migrate over to Infinite Retina though she declined to disclose their names.

The company didn’t raise any venture capital ahead of the launch, but Cronin said it may seek funding for new projects as soon as next year.

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TaleSpin Announces New B2B Software

Culver City-based startup TaleSpin has developed a new technology to help companies train employees using an unusual method: virtual reality.

TaleSpin’s technology, launched late last month, uses virtual reality to simulate challenging human resources scenarios where trainees can interact with a virtual character to resolve a hypothetical conflict.

Chief Executive Kyle Jackson said TaleSpin identified workplace communication, conflict resolution and empathy − so-called “soft skills” − as critical for managers at all levels. TaleSpin’s “virtual human technology” helps people better navigate the changing workplace and improve interpersonal skills, he said.

In one virtual scenario, the user, acting as an HR manager, is tasked with terminating a virtual employee named Barry, who responds to the user’s commands with real-time feedback in the form of emotional and verbal responses.

“With this platform, we’re empowering people to become better managers, colleagues and communicators, and in turn, helping our customers unlock innovation and growth,” Jackson said.

TaleSpin has raised $5.7 million since its incorporation in 2016 and has roughly 60 employees.

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It’s Personnel

Verb Technology Co. Inc., formerly known as NFusz Inc., appointed Tal Golan as chief strategy officer March 4.

Formerly the director of cloud products at San Francisco-based software developer Salesforce.com Inc., Golan was also an active member of Verb’s advisory board, a position he vacated after accepting the new role.

“The greatest plans for growth, innovation, and value creation are only as good as the team that executes them,” Verb Chief Executive Rory Cutaia said in a statement accompanying the company’s announcement.

Staff reporter Samson Amore can be reached at samore@labusinessjournal.com or (323) 556-8335.

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