Netflix marketing lead steps down; Amplify.LA backs Alto; Disraeli appointed TeleSign chief executive

Amplify.LA Contributes to Alto Seed Round

Venice-headquartered Amplify.LA Partners invested in a $2.8 million seed round raised March 6 by Nashville, Tenn.-based investment startup Alto. Socaltech reports Amplify was the only L.A.-based investor in the round, and declined to disclose how much it contributed.

Bennett Vacates Netflix CMO Role

Hollywood’s Netflix Inc. saw the departure of its chief marketing officer March 7. Former CMO Kelly Bennett worked for the streaming firm for six years and told Variety the motivation to depart was “personal,” adding he will go on to possibly teach, work in non-profits or serve on boards. Netflix is currently searching for a new marketing lead.

Disraeli Appointed as TeleSign Chief Executive

Identity verification software developers TeleSign Inc. appointed the company’s original co-founder and USC graduate Ryan Disraeli as chief executive, the Business Journal reports. Disraeli saw the firm’s $230 million acquisition to wholesale communications outfit BICS finalized in Oct. 2017 and then took a hiatus but returns to the company effective March 7.

Tech reporter Samson Amore can be reached at samore@labusinessjournal.com or (323) 556-8335. Follow him on Twitter @samsonamore.

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