New Bid Chief in Hollywood

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The Hollywood Business Improvement District board named Kristopher Larson, a business leader from Raleigh, N.C., as chief executive of the Hollywood Property Owners Alliance, the nonprofit organization that manages the Hollywood BID. He will replace longtime Executive Director Kerry Morrison, who announced last summer she was stepping down at the end of this month to focus on improving mental health programs in the region. Larson has served as chief executive of the Downtown Raleigh Alliance and the Downtown Grand Rapids Inc. in Michigan. From 2009 through 2012, Larson was vice president of the Downtown Long Beach Associates Business Improvement District. The Hollywood BID, known as the Hollywood Entertainment District, expanded its boundaries as of Jan. 1 after property owners voted to renew and expand the district last summer. Its new annual budget is $7.4 million, funded by 623 property owners, making it one of the state’s largest business improvement districts.

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