Fox Sports Digital announces Women’s World Cup content; Fandango inks deal with IMAX; Hulu grows subscriber base.
West Hollywood-based video streaming outfit Hulu saw its numbers jump from 17 million subscribers at the end of 2017 to 25 million total at the close of 2018, according to the Hollywood Reporter. Hulu’s service, which launched in 2008 exclusively in the U.S., is still smaller than Netflix’s estimated 57 million subscribers. That said, Hulu also grew its advertising business 45 percent to nearly $1.5 billion at the end of 2018.
On Jan. 7, Canadian IMAX Corp. signed a streaming video on demand deal with Sawtelle-based movie ticketing outfit Fandango Inc. to release IMAX Enhanced films on its home video service, FandangoNOW. The movies will be released on FandangoNOW later this year and are being produced with assistance from Calabasas-based high definition audio production house DTS Inc.
Playa Vista-headquartered Fox Sports Digital will partner with Twitter Inc. to release exclusive FIFA Women’s World Cup match coverage and content. SportTechie reports success with the 2018 World Cup Twitter programming prompted both Fox Sports and Twitter to revisit the partnership. New additions to Fox Sports’ coverage include more pre-World Cup content and a nightly match recap streaming exclusively on Twitter. The 2019 Women’s World Cup begins June 7.
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