Los Angeles-based toy maker MGA Entertainment filed suit in Los Angeles on Dec. 28 against fashion giant Louis Vuitton over MGA’s top-selling Poopsie Pooey Puitton Slime Surprise Kit and Carrying Case.
The toy maker’s lawsuit is described as a “preemptive strike,” by The Fashion Law blog, which broke the story and predicted legal action earlier in the holiday season.
According to the lawsuit, MGA is asking the court to affirm that its Pooey Puitton toy does not infringe on Louis Vuitton’s intellectual property or dilute its trademarks. In the complaint, MGA argues that “no reasonable consumer would mistake the Pooey product for a Louis Vuitton handbag.” The Pooey Puitton toy is a $60 poop emoji-shaped plastic box with storage compartments inside.
MGA is the maker of L.O.L. Surprise!, the top-selling toy of 2018, according to NPD Group.
MGA owner Issac Larian made headlines last year in his attempt to purchase Toys R Us and keep the bankrupt company open. Larian’$890 million bid was unsuccessful and the toy retailer shuttered its more-than-700-store chain in June.
MGA is also well known for its long-running legal fight with Mattel over MGA’s Bratz dolls.