Silicon Beach Report Feb. 8: Apple Advised to Acquire Activision

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Consumer Reports tracks scooter injuries; JP Morgan Suggests Apple buy Activision; Musk mansion listed for $4.5 million

$4.5 Million Can Buy You a Musk Mansion

Space Exploration Technologies Corp. and Tesla Inc. executive Elon Musk is listing a home in Brentwood for $4.5 million. Forbes reports the home, which Musk describes as “tech-controlled,” is 3,000 square feet and was originally purchased by Musk for $3.7 million.

Apple Advised to Invest in L.A. Tech

Nothing has been finalized yet, but J.P. Morgan advisors have told Apple Inc. that it should use some of its $130 billion net cash to acquire other tech firms it considers a “strategic fit,” including Santa Monica-based Activision Blizzard Inc. and Netflix Inc., which operates in Hollywood. The L.A. Times reports Santa Barbara-based smart speaker manufacturer Sonos Inc. was also on the short list of companies J.P. Morgan said Apple would be smart to strategically invest in. To date, Apple’s largest acquisitions include paying $3 billion for Beats Electronics in 2014 and involvement in an $18 billion purchase of Toshiba Memory Corp. alongside other buyers.

Another E-Scooter Injury Study Emerges

Several weeks after UCLA published its analysis of medical emergencies caused by e-scooters in Los Angeles, Consumer Reports has issued its own. The study canvassed 47 cities where both Santa Monica-based Bird Rides Inc. and Neutron Holdings Inc.’s Lime scooters operate, and found that between the two, 1,500 injuries were caused last year. According to Engadget, most hospitals don’t yet track e-scooter injuries, but noted most are due to riders scooting without helmets.

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