Beverly Hills Sports Agency Expands Into Sponsorship Deals, Naming Rights

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Sports agency Independent Sports & Entertainment announced Oct. 30 that it will expand into property sales, hiring a former Cox Media Group executive to head up the division.

The Beverly Hills-based agency, formerly known as Relativity Sports, hired Jake Stone as vice president of property sales. Stone will focus on procuring partnerships and sponsorships for the company, plus executing deals for venue naming rights.

ISE has negotiated $1.2 billion in active contracts, according to Forbes, and its clients include baseball all-star Miguel Cabrera and basketball star DeMarcus “Boogie” Cousins.

Media and entertainment reporter Matthew Blake can be reached at (323)556-8332 or [email protected]

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