Culver City-based mobile game developer Jam City Inc. announced Oct. 3 it will partner with nonprofit voter registration organization When We All Vote to produce public service announcements encouraging its users to vote.
Jam City will distribute non-partisan, full-screen announcements reminding players of the popular “Cookie Jam,” “Genies and Gems” and “Panda Pop” games to register to vote.
“With this partnership, it’s also a platform for action and involvement. Jam City has a unique opportunity to serve the millions of people that play our games each day on their mobile device, by connecting them with vital voter registration resources,” said Jam City Chief Executive Chris DeWolfe. “We’re excited to partner with this esteemed organization and ‘mobilize’ the mobile games audience to make their voice heard in the midterm elections,” DeWolfe added.
According to Statista, the mobile games revenue worldwide in 2017 totaled $40.6 billion. Pew Research reports 95 percent of Americans own a smartphone, while the International Journal of Environmental Research and Public Health reported in August 2018 the average smartphone user spends 55 minutes per day mobile gaming. Statista estimates upwards of 192 million Americans play mobile games daily, and Jam City wants to tap into that market to remind players of their civic duty.
“We want to make sure that every eligible voter casts their ballot and makes their voice heard,” says When We All Vote Chief Executive Kyle Lierman. “Partnering with Jam City allows us to engage with a larger audience through a medium we’ve never used before—mobile gaming. When we stay home, nothing changes. But when we all vote, we all do better,” Lierman said.
Tech reporter Samson Amore can be reached at firstname.lastname@example.org or (323) 556-8335. Follow him on Twitter @samsonamore.