Digital advertising agency H Code Media Inc. announced June 21 it will handle U.S. advertising for Radio Programas del Peru, a 55-year-old Lima-based radio and television broadcasting company.

Santa Monica-based H Code will be the “exclusive partner to monetize RPP’s traffic and will represent 100 percent of RPP’s ad inventory in the U.S.,” according to the announcement. H Code CEO Parker Morse said in a statement that he will connect, “Our advertisers with their relevant user base of over 600,000 Peruvians that live in the United States.”

H Code’s deal with Radio Programas del Peru follows a deal announced last month with another established South American media platform, La Prensa Grafica, a more than 100-year-old publishing company in El Salvador with multiple websites.

Media and entertainment report Matthew Blake can be reached at 323-556-8332 or

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