Chief Executive and General Manager
Rose Bowl Operating Co.
Darryl Dunn has served as chief executive and general manager of the Rose Bowl Operating Co. since 1999. He manages all aspects of the Rose Bowl Stadium, including contract negotiations with prospective events; ongoing relationships with existing tenants; and all the facility’s financial, marketing and operational needs. Dunn has helped grow the organization from an annual budget of $9 million to $40 million, has overseen the largest renovation project in the stadium’s history and has negotiated 30-year agreements with tenants UCLA and the Tournament of Roses, as well as long-term agreements with sports marketing companies IMG and Legends. Prior to joining the Rose Bowl, Dunn worked for the Los Angeles Kings, the former Los Angeles Raiders, the Los Angeles Clippers and the organizing committee for the 1994 World Cup. Dunn spearheaded the founding of two nonprofit organizations: the Rose Bowl Legacy Foundation, which raises funds to support the Bowl’s historic past, and the First Tee of Greater Pasadena, which provides youth-based educational golf programs.