$250,000 for Totally Bored; Malloy joins the party at Evite; Activision targets PC gamers
A new iOS trivia app called Totally Bored netted $250,000 in seed funding from web-focused investor Oded ‘O.D.’ Kobo, ABC 7 News reports. The app was developed by Los Angeleno Gal Michaeli, age 19, who wanted to create an addictive app that doubles as a perfect time-waster. Michaeli said he will use the funds to create and launch an Android version of the app - the existing iPhone version has over 50,000 downloads since its launch in May this year.
Online invitation service Evite Inc. announced Aug. 22 it named Diane Malloy, formerly of Undertone Networks Inc., as its senior vice president of advertising operations. Socaltech reports Malloy will be based in New York City, though Evite is headquartered in West Hollywood.
In an effort to market “Call of Duty: Black Ops 4” to the personal computer gaming crowd, Activision Blizzard and developer Treyarch Studios announced Aug. 22 they will release “Black Ops 4” on Blizzard’s Battle.net game platform. By doing this, Activision circumnavigates Valve, which charges 30 percent for each transaction completed on its server, where the previous “Black Ops” games are hosted. Venturebeat reports this is the first game in the “Call of Duty” series to launch on Battle.net servers and only the second Activision game overall.
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