AppOnboard, a Los Angeles based mobile technology platform that creates demos for apps, announced a $15 million Series A round led by Korea Investment Partners (KIP) with contributions from Mirae Asset Management, Mantaray, MTG and Runa Capital. The capital infusion brings their total funding to $20 million.
“Opportunities to completely change the way mobile users discover content do not come around often. We spent two years building the technology for the simple yet profound concept of a demo, and now we are beyond excited to get our patent-pending demo technology into the hands of all mobile app developers around the worldwide,” said Jonathan Zweig, chief executive and co-founder of AppOnboard, in a statement.
AppOnboard creates what they call “full-fidelity demos” for app developers. This allows users to test the app or game before installing and provides constructive feedback for the developers to improve their offerings.
The company said they’ve driven 1 billion interactions since launch and have partnered with apps and gaming companies such as Jam City,Glu, Outfit7, Kongregate, and Rovio. AppOnboard said that due to demand, they will start offering the demo-creation software directly to developers later in 2018.
“With the next wave of mobile gaming producing much more immersive content and larger file sizes, we believe AppOnboard’s technology will help developers in a multitude of ways,” said Sang-Ho Park, executive director of Korea Investment Partners. “AppOnboard has developed a technology and platform that allows for quick, intuitive creation of app demos that look identical to the game but at a fraction of the size. We believe this technology will be a huge tool for developers.”
As part of the announcement, the company said AdColony Chief Operating Officer Brian Buskas will take on the same role at AppOnboard.
Technology reporter Eli Horowitz can be reached at firstname.lastname@example.org. Follow him on Twitter @coachhorowitz13 for the latest in L.A. tech news.