Los Angeles shoppers plan to spend $688 on average on holiday purchases this year, according to a report released today by Accenture Consulting.
That puts them in the middle range of the 15 U.S. markets studied. New York City came in highest with a average expected spend of $825. Austin, Texas, came in at $465, the lowest planned expenditure.
The study, conducted by Accenture in September, surveyed 500 people in each market who had purchased an item for personal use online or in a store in the last six months.
It did not include a comparison to year’s spending, but about 46 percent of Angelenos surveyed this year said they planned to spend more than they did last year, according to Accenture spokeswoman Zoey Farooq.
Retail, restaurants and hospitality reporter Caroline Anderson can be reached at firstname.lastname@example.org. Follow her on Twitter @caroline_mander
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