Can a new building breath fresh life into a company?
Yes, according to Scorpion, the digital ad agency in Valencia that recently moved into a 100,000-square-foot office building to accommodate its fast growth.
Matthew Shepherd, the agency’s chief financial officer, said the difference between its former space and new headquarters has already impacted employees.
Take, for instance, the meeting rooms now available to staff teams. There had been only three at the old space in the Valencia Corporate Plaza whereas now there are 18 meeting spaces, from conference rooms to lounges, in the four-story building on Entertainment Drive near the Six Flags Magic Mountain theme park.
“That alone is such a big relief,” Shepherd said. “They can grab one of these rooms and quickly brief each other, talk out a problem, things like that. That is huge.”
The more than 400 employees of Scorpion based in Valencia made the move to the new headquarters last month. They left behind space in two buildings on Avenue Stanford for one that includes a full-service coffee shop, indoor and outdoor dining areas, a restaurant-style cafeteria, a half-size basketball court, a game lounge and a fitness center. The court and gym feature inspirational messages as employees exercise.
The building, which broke ground just about a year ago, is a twin on the exterior to the building next door – the headquarters for citrus marketing cooperative Sunkist Growers Inc.
Still, said Holly Schroeder, chief executive of the Santa Clarita Economic Development Corp., while it may look the same from the outside the inside couldn’t be any more different.
“It really demonstrates their creativity in how they designed that space to fit the needs of their business and their employees,” said Schroeder, referring to Scorpion.
The agency creates websites, online videos and digital advertising and social media campaigns for clients in the legal, health care and home services industries. In addition to Valencia, it has offices in Colorado, New York and Texas.
The firm was founded in 2001 by Rustin Kretz, who still serves as chief executive. In August it expanded by acquiring Driven Local, a similar digital agency in New York.
Scorpion became aware of the vacant land on Entertainment Drive about five years ago but at the time the owner, LNR Partners of Miami Beach, Fla., was not quite ready to build on it. It was also not a good time for Scorpion to have bought it as the company was much smaller then and did not need all the space a new building would provide. It would have required some tenant partners or a developer to come on board to build it out, Shepherd said.
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