ICM Partners talent and literary agency is expanding its reach into on-air talent by acquiring Headline Media Management (HMM), a boutique firm representing anchors, reporters, hosts, and producers in news, lifestyle and sports broadcasting.

HMM Chief Executive Lou Oppenheim and President Michael Glantz will join the agency as partners. Oppenheim will head the new broadcasting department at ICM and Glantz will lead news and programming efforts within the department. Details of the deal were not disclosed.

ICM founding partner Ted Chervin, with Chris Silbermann, said ICM had had an agent focusing on sports and news clients back in 2012, the year the transitioning agency completed a management buyout and formed a partnership with the new name ICM Partners. That agent left at that point and Chervin said the agency chose to stay focused on its core business of entertainment clients. The new move, Chervin said, allows the company to pursue “something we wanted to get back into.”

“We have a number of clients who are on-air talent in the entertainment space,” said Chervin, citing clients Ellen DeGeneres and Nick Cannon. Representing more news and sports clients in the acquisition, he said, “is a very synergistic thing for us,” allowing those clients to access ICM’s literary and social media departments. “It’s an expansion of our existing business.”

HMM’s clients include Savannah Guthrie, Chris Berman, Wolf Blitzer and Meredith Vieira, among many others.

Diane Haithman covers media and entertainment. Contact her at dhaithman@labusinessjournal.com. Follow her on Twitter @dhaithman for the latest in L.A. business news.