Snap launches additional augmented reality features for Snapchat, Facebook defends Snap copying strategy, says it’s just getting started, and TeleSign launches self-service APIs.

Snap Launches Additional Augmented Reality Features for Snapchat

Snap Inc. launched more augmented reality features for Snapchat, reports The Verge. The first set of augmented reality graphics can be placed over pictures or video, will be updated daily, and include images such as a cloud, rainbow, flowers, and floating “OMG.”

Facebook Defends Snap Copying Strategy, Says It’s Just Getting Started

Facebook Chief Executive Mark Zuckerberg said it didn’t bother him to copy Snapchat, reports TechCrunch. In fact, he said duplicating Snapchat’s best features is just the first step in a much larger augmented reality push.

TeleSign Launches Self-Service APIs

User authentication service TeleSign announced a self-service feature that enables app developers to access its APIs as well as add communication tools, such as SMS-based alerts and notifications, into their web and mobile apps, according to a press release. The feature allows developers to quickly test TeleSign products for free and get up and running in minutes, the company claims.

Send tips on L.A. tech companies and startups to reporter Garrett Reim via greim@labusinessjournal.com. Follow @garrettreim on Twitter for the latest in L.A. tech news.