Under Armour Pens $280M Deal With UCLA

0
Under Armour Pens $280M Deal With UCLA
Chris Jones #8 of the Nebraska Cornhuskers intercepts a pass intended for Kenneth Walker III #10 of the UCLA Bruins in the endzone late in the fourth quarter of the Foster Farms Bowl at Levi's Stadium on December 26

UCLA teams will be soon getting a new look for its sports teams thanks to a 15-year record-breaking $280 million deal between performance footwear and apparel brand Under Armour and the university.

UCLA announced in a statement today that starting July 1, 2017 Under Armour will exclusively design and supply the footwear, apparel, and equipment for all 25 of the university’s men’s and women’s varsity athletic teams. The agreement will be the largest apparel deal in the history of the NCAA. Sources told ESPN that the apparel deal is worth nearly $19 million a year on average. UCLA’s previous deal with Adidas paid the school $7.5 million per year.

“UCLA has always been about challenging the status quo and breaking through barriers,” said UCLA Director of Athletics, Dan Guerrero, in a statement. “Under Armour shares those core values. They are about more than simply making athletes look good, they constantly pursue innovation in order to make athletes better.”

No posts to display