Silicon Beach Launch List: May 6

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A weekly roundup of L.A. tech company and product launches.

Appetize: Point of sale software system Appetize of Santa Monica has partnered with FreedomPay. The partnership will provide encryption for transactions on the Appetize platform, which is usually used in stadiums, convention centers, and university campuses.


Activision:
Video-game company Activision of Santa Monica has signed the White House’s Joining Forces initiative. As part of the pledge, Activision will increase its hiring of military veterans.

Chef’d: Online meal kit delivery service Chef’d of El Segundo has launched a partnership with the New York Times Co. The service will deliver meal kits for recipes published in the NYT Cooking section.

Mitu: Latino content network Mitu of Santa Monica has launched a get-out-the-vote drive. The voter registration initiative is aiming to register one million Latino millennials to vote by October.

UberMedia: Pasadena’s UberMedia, an online advertising attribution company, has launched a new tracking product. The software tracks brick-and-mortar retail sales and collates transactions to online advertising campaigns.

Airmap: Santa Monica’s Airmap has launched an iOS app. Airmap’s platform informs drone flyers about restricted airspace so that they can avoid violating Federal Aviation Administration rules.


Kumba Health:
Beverly Hills’ Kumba Health has launched its medical procedure pricing database. The subscription-based service provides consumers with pricing from local doctors.

Technology reporter Garrett Reim can be reached at [email protected]. Follow him on Twitter @garrettreim for the latest in L.A. tech news.

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