Los Angeles Business Journal

American Apparel Turns to Crowd Sourcing

Thursday, May 5, 2016

American Apparel is launching a crowdsourcing campaign to find ideas for new products, reports the Los Angeles Times. The beleaguered downtown clothier, which recently said it might outsource some manufacturing, is asking vendors to submit suggestions via a 90-second video for U.S, made goods that would retail for $100.