Emojis Take Shape in App For Realtors

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The high-stress environment of real estate just became a lot more lighthearted.

The California Association of Realtors has launched an app featuring a line of emojis focused on real estate.

The “Carmojis,” which are free to download, reflect the industry’s increasing focus on digital technologies and enhanced agent-client communication, said Ziggy Zicarelli, president of the association, which is headquartered in Koreatown.

“Buying or selling a house is an emotional process. We created the app because we think the interaction with Realtors needed more oomph than a traditional text can convey,” he said.

Designed by the Santa Monica office of advertising agency RTO+P, the emojis range from “sold” signs to superheroes and bottles of celebratory champagne.

“As more and more people are communicating through screens, we wanted to try and find digital platforms to help Realtors do their jobs better,” said Steve Red, the agency’s chief creative officer. “Emojis are a bit of nonobtrusive fun, but they also reflect a wider, growing business trend.”

Zicarelli said they can help agents connect with clients during the process of buying and selling property.

“In this day and age, Carmojis add excitement to Realtors’ interactions with clients and each other,” he said. “They’re a free and amusing tool and they provide a human touch.”

– Amal Khan

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