A major transformation project is being planned to turn an emerging area of downtown Los Angeles into a thriving community called Row DTLA.

The Los Angeles Downtown News reported Friday that New York City developer Atlas Capital has big plans for a 30-acre site at Seventh and Alameda once known as the L.A. Terminal Market, back when it was a distribution hub for local produce.

Atlas’ agenda includes filling seven largely empty buildings there with 1.3 million square feet of creative office tenants, about 100 retail outlets, more than 20 restaurants, and spaces for community gatherings and public events.

There will also be themed areas. “Market Row” will run along a pair of 70,000-square-foot, two-story buildings that will be occupied by office tenants. They would sit adjacent to “The End,” a public square. Nearby “Dock Street” would focus on dining options. “The Narrows” would offer cultural and entertainment-leaning storefronts, while “Center Street” would host an open-air produce market.

Although no budget for the undertaking was revealed, Row DTLA continues a building and renovation trend that also includes housing projects such as a 470-apartment complex under construction at 950 E. Third St. and the Amp Lofts, near Seventh Street and Santa Fe Avenue.