Jukin Media of Culver City has signed a deal with the Huffington Post to supply it with licensed user-generated videos.
The company will supply videos for all 15 international editions of the Huffington Post. Jukin will also work with Huffington editors to provide user information and story notes including first-hand accounts from the owners and stars of the videos.
Jukin Media scans websites such as YouTube looking for and licensing potential hits. The company’s software alerts its broadcast partners about what new content might be a good fit for their shows, so that the producers don’t have to do research on their own. The company has long licensed sensation clips for television, such as video of a car crashing on an icy road, a valet driver taking a Ferrari for a joy ride and a flight attendant helping a women give birth mid-flight.
Using other people’s content to generate traffic has been a hit strategy for other viral media-focused companies such as BuzzFeed of New York. The deal with Jukin is part of Huffington Post’s effort to scale back live video, in part, in favor of lower cost licensed content that plays well on social media.