Los Angeles Business Journal

Could New Movie Rental be Offered in the Future?

Friday, December 2, 2016

Some Hollywood studios are considering offering high-priced home rentals of new films shortly after they debut in theaters, Bloomberg reports. Rental prices would range from $25 to $50 per film and would be available on streaming platforms. The idea could trigger a fight with theater operators who previously enjoyed as much as six months of exclusive rights to new releases.