Forget deal-making on the golf course, Mammoth Resorts wants local tech executives to do more of their business in the great outdoors.
The resort has just launched a business-to-business division to sell 100 company memberships to an exclusive lodge named Skybox. The midmountain lodge can be reached by cable car, has a dining facility and will serve as an exclusive business club for tech, media and entertainment companies in Los Angeles and Silicon Valley.
“We think active recreation can take the place of the traditional golf course” for business networking, said Rudy DeFelice, head of new market opportunities at Mammoth. “We think that we are at a moment in time that there is a shift in attitudes toward work. This generation is really into active recreation and sports, so we think there is a real opportunity to facilitate that.”
Mammoth would like companies to think of a Skybox membership as similar to buying a corporate suite at L.A. Live’s Staples Center. Annual memberships start at $30,000 and will include a certain number of employee passes to the invite-only club. Some membership plans will include free flights to nearby Mammoth Yosemite Airport and lodging.
Mammoth Resorts generates about $200 million revenue a year, a majority of which comes from paid winter sports on items such as ski passes. But the company, headquartered in Mammoth Lakes, would like to use its corporate sales program to boost revenue year-round, said DeFelice.
Corporate members will get access to guided experiences, such as downhill skiing, mountain biking, hiking, sightseeing and fly fishing. For the more hardcore outdoor enthusiasts, “expeditions” are planned, which will include snowmobiling, cross-country skiing and backpacking.
In addition to the Skybox club, the resort will launch a business conference and speaker series in July named Mammoth Institute.
“The institute is really the think tank. It’s designed to be the intellectual component of the business,” said DeFelice. “Rather than conference rooms, we will use campfires to exchange ideas.”
Downtown Los Angeles has long been a business district reserved for financial services, law firms and Fortune 500 corporations. But now that it is becoming a hot tech hub, demand for Internet bandwidth is ballooning.
“There really is a rebirth of downtown L.A. in the last couple of years and I really believe in some ways technology is leading the way,” said Jon DeLuca, chief executive of downtown telecommunications firm Wilcon. “The renaissance of downtown in the last few years is driving bandwidth demand.”
For reprint and licensing requests for this article, CLICK HERE.
Stories You May Also Be Interested In
- Wilcon to Acquire Freedom Dark Fiber Networks
- Wilcon Plans to Wire Downtown Los Angeles to Aid Increased Cell Demand
- Telecom Firm Wilcon Acquired for $600 Million by Crown Castle Corp.
- Fiber-optics Company’s Sale a Crowning Moment
- Silicon Beach Report Jan. 16: Snapchat IPO Investors Won’t Get Voting Power
- Firm’s Data Storage Plan Out of This World
- L.A. Launch List: March 13
- Wilcon Rebrands Firms Acquired in Recent Roll-Up